Welcome to another Empowering Post, where we share powerful lessons that help you build a new business or ministry around your authorship.
If you're new to our work, let me introduce myself. I am Felecia Killings, the Founder and CEO. Our mission is to help you understand the steps involved in creating books that astound your audience. More than that, we want to equip you to take your authorship to the next level by reaching millions of people with the message God has given to you.
Each week, we share amazing content with our Beloved Tribe, which provides a snippet of our online school, LiyahAmore University. Today, our scholars are award-winning authors, national and international coaches, and thriving political influencers. And to give you a taste of what we deliver inside the University, I want to share with you tips on how to market your book, business, or ministry most effectively.
Most authors find marketing to be extremely challenging, especially because many would much rather focus on writing rather than promotion.
But what I hope to do is show you how marketing and networking can be fun and exciting; and when done effectively, it can help you reach your financial goals.
Now, for today's post, I want to teach you about the #1 method for marketing yourself and your brand.
In order to accomplish this, however, you want to make sure that you have a clear idea of your business's or ministry's vision. In addition, you must understand your target audience and what it desires mostly from you.
But once you have that in place, you can then use certain materials to help word spread about you and your work.
Today's lesson is an oldie, but a goodie. I first published it back in 2017 for our first round of students on a previous YouTube show I entitled EWP-TV. This video presentation will expound upon the concept of content marketing, a method that online entrepreneurs use to build relationships with consumers while generating sales.
Content marketing is so pivotal to one's success that we've devoted hundreds of lessons (from today's leading experts) on how to master this process in your business or ministry. Content marketing can manifest in multiple forms such as blogs, webinars, and videos.
But ultimately, the goal remains the same: to increase brand awareness while helping you build wealth.
So, get out your pen and notepad, and let's spend some time together with today's Empowering Post.
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