Felecia's Award-Winning Lessons Will Teach You How to Use the Self-Publishing Industry to Launch Your Social, Political & Economic Empire
How 2019 Changed the Game for Me as a Self-Published Writerpreneur and What This Means for the New Decade
Welcome to another Empowering Post, where we teach you valuable lessons that will help you thrive as a self-published writerpreneur.
If, by chance, you happen to be new to The Foundation, let me introduce myself. I am Felecia Killings, the Founder and CEO of this great work. Since 2011, I've helped new and aspiring authors launch their business and ministry around their authorship.
Today, my clients have grown into amazing writerpreneurs, speakers, and spiritual leaders who are changing the world using their stories.
In 2016, I launched my signature course, LiyahAmore University, a 12-week training program that walks my clients from A-Z of Writerpreneurship. During this training, I worked with them to craft a book based on the vision and mission YahWeh delivered to them. Not only have my clients created and published their books, but they have become thriving podcast hosts, online coaches, and virtual ministers.
That was three years ago, and since then, I've continued to empower thousands of authors through the multiple lessons found on Our Empower Blog.
In 2019, a shift occurred within The Foundation.
On social media -- Facebook and Twitter, for example -- my platform grew exponentially within the conservative political sphere. This dramatic shift altered the way I envisioned this virtual ministry and placed my name before leaders in Washington D.C.
Such increase was followed by a number of business alterations, which I want to share with you in this post. And what I discovered was that YahWeh was taking this work (and our Beloveds) to a new level.
So, join me for 15 minutes as I share our 2019 year in review. By the end of the post, I will discuss the direction we're headed, the lessons learned from 2019, and why The Foundation is focused on this next decade (and not just the new year).
Accomplishment #1: We Reached Our 6-Figure Goal
Back in 2016, I set a goal of generating $100,000 through my freelance writing business. I wanted to master this, because I witnessed other freelancers accomplishing this goal. (Many bloggers discuss their income reports as a way to encourage other writers about the possibilities.)
Now, when I initially made this goal, I wanted to generate this income in one year. The problem was I never knew how to do it. Entrepreneurship was something new to me; and the idea of working from home seemed far-fetched. So, making $100,000 within a 12-month period truly stretched my faith. Nevertheless, I set the goal and went to work on reaching it.
The first three years of the business were the infant ones. I spent thousands of hours learning this side of the workforce. I studied online domination and tested best practices until I perfected a system that continues to work for me today. As I learned, I began sharing these strategies with my tiny audience and few clients; and as a result, my income increased.
I garnered new prospects.
Businesses outsourced their writing assignments to me.
And before long, I began generating income that helped me reach my goal.
But obtaining this goal didn't happen as quickly as I wanted. In fact, it took me three years to generate $100,000 as a freelancer and writing coach. I know most "full-time" writers will have you believe that we sit on the beach, easily making tens of thousands each week by only investing 10 hours of work.
But that's not my story. I went into this venture with long-term goals on my mind. That meant I needed to study how the experts were growing in their ventures and building loyal audiences.
So, while I could have used shady strategies to swindle people out of their money (online marketing scams), I took the road less traveled and gradually built my economic empire over time.
And I made it! My income stream included:
From 2016-2019, I worked approximately 70-85 hours a week, and that's no exaggeration. Most of my time was spent on learning the online space, crafting my content marketing materials, designing my online school, and fulfilling the contracts.
In addition, I homeschooled my daughter in between my breaks. I did all this during the infant stage, which made way for the doors of opportunity I have today.
Accomplishment #2: A Massive Rebrand, a Necessary Name Change, and the Expansion of LiyahAmore University
Some of my Beloveds have been with me since 2016, back when my website was LiyahAmore Publishing. Around 2018, I took that website down and re-branded a new one under my name, because I noticed my online influence increasing.
LiyahAmore Publishing focused exclusively on book publishing and freelance writing; but as I became more involved with conservative politics, I realized my current brand did not reflect this new movement.
So, in early 2019, I redesigned everything to reflect this shift: the name, the website, the brand colors, even the content.
I brought cohesion to my online influence by making the written and spoken word the bedrock to all our services and products. Today, not only do I train new and aspiring Authors to be writerpreneurs, but I also work with rising Conservative leaders, showing them how to use their stories to connect with voters.
Such training is found in our online coaching program, LiyahAmore University; and since launching it in 2016, we continue to enlarge our territory.
Up until now, From A-Z of Writerpreneurship was the primary training solution in our school. For the clients who wanted to launch their new book, I coached them for 6 months, using the resources found in our 500-page manual.
But in 2020, we will add three new Majors to our University based on where our Beloveds are in this journey:
These new Majors have been added to LiyahAmore University because I saw another gap in the self-publishing market. While I had successfully helped my clients create and launch their new books, many of them struggled to take their works to the next level.
Add to it, the Holy Spirit revealed that many women are hiding their gifts from the world because they fear people discovering their stories. Rather than walking in their calling, they suppress the gift and find themselves dissatisfied with their lives.
As I continued learning more about these gaps, I crafted new empowering lessons to fill the void. And now we have more specialized training for men and women who are at different places in their writing ministry.
So, let's say you're a published author, Beloved. You've sold 50 books, but sales have decreased after your initial launch. You want to learn how to create a sales system that generates enough buzz for your book on a consistent basis.
What do you do?
Enroll in LiyahAmore University, and major in the Scale for Profit training. During this course, I will teach you about online positioning and aggressive marketing.
Or let's say you have been generating good sales with your books; but your audience is asking for a coaching program where they can engage in more of your training.
What do you do?
Enroll in LiyahAmore University, and major in The Holy Ghost and You training. This specialized training teaches you how to build a virtual ministry and to create an online coaching program that will generate steady revenue each month.
Or let's say you're thinking about sharing your political ideas online. You want to create a movement that mobilizes people to get active locally or nationally.
What do you do?
Enroll in LiyahAmore University, and major in The Write Conservative training. During this course, I will teach you how to use your story as the launching pad for a movement, where you can reach voters via the virtual space.
In each case, I will work with you to craft a book that fits within your specified mission. And all the lessons I deliver to you are based on best practices. Not to mention, I've steadily implemented them within The Foundation since 2016, and will deliver the blueprint for your success.
Again, this expansion is the direct result of the increase I witnessed within 12 months; and I couldn't be happier with the results.
Unexpected Accomplishment #3: Celebrities Know My Name and My Movement Reached Millions
In 2018-2019, I launched The Conscious Black Conservative Movement, which focuses on Black Empowerment and conservative outreach.
As I shared earlier, my voice in conservative politics catapulted my platform faster than I could imagine. This, of course, drew massive attention from other Black Conservative Influencers (like Sonnie Johnson, Tree of Logic, Maj Toure, Hotep Jesus, and many others. It even captured the attention of celebrities involved in the political sphere (like Isaiah Washington from Grey's Anatomy and Joy Villa, singer and song-writer.
As I continued sharing more content, especially on Twitter, my reach hit well into the millions. (And this was organic reach...no paid ads.) I had crossed over into a new territory where politicians and influencers engaged in conversations that directly connected to my content.
Much of my Twitter success can be attributed to my Twitter marketing coach, Bryan Sharpe (aka Hotep Jesus). He chronicles his system of operations inside his groundbreaking book, Dominate Twitter. (I'm an affiliate of his brand now because he's just that good!)
By using simple strategies, you can bring your message before millions.
And as you can see from the chart below, his methods helped me earn 3M monthly impressions.
To help ease authors into the Twittersphere, I wrote a FREE guide called Tweets That Reach. I highly recommend starting with this resource and then using Dominate Twitter to elevate your platform.
Unexpected Accomplishment #4: My Story Drops and My 2nd Memoir is Released
My rise in the conservative political discourse came with its challenges and disappointments.
The political space is extremely volatile and bloody, especially when you stand firm on principles over politics.
Many of my Beloveds watched as thousands of people smeared my name on Facebook and Twitter whenever I called out the racism on the Right.
Other "leaders" smeared my name because I posed a threat to their weak and offensive narrative. The basis for their smear was my wildly publicized 2010 criminal case, which none of them took the proper time to fully research.
So, on November 19, 2019, I announced my official breakaway from the general conservative movement, and broke my 10-year silence regarding my case.
The result: crickets from all the critics.
The second my announcement went live on Twitter, the entire smear went dead silent. Not a single person expected my story to come out, and not a single hater bothered to apologize to me for their lies.
I must say delivering the story was bitter-sweet. For 10 years, I held tightly to it, because my story gave me fire. Each time someone ran with their smear, a new lesson would drop in my spirit. But now that the story had been published, I felt like a part of me had left, the part I had kept hidden for so long.
Weeks afterwards, I took the plunge and finished my second memoir, To My Beloveds, which was released January 1, 2020. (The first memoir is called Fear, Faith, and Patience: My Fight for Justice.)
After consulting with the Holy Spirit, He shared that releasing my story at this time will open more doors for me to speak and empower. The invitations have already started coming.
For ten years, He had prepared me for this moment, and now it's here. The impact I made on the smaller level (social media) will pale in comparison to the national platform I will have at the federal level (mainstream media).
Goodbye California. Hello Atlanta, GA.
As my social media influence continued to grow, a new door opened for me.
Back in mid-2018, I met Dennis Ross III, my Love, who is a successful ghostwriter in Atlanta, GA. After flying me out to visit him and the city, I knew moving to the South was my next opportunity. Of course, I didn't come to this decision easily.
California has always been my home. It's all I know. But unbeknownst to me, my source of income had dried up in the Golden State.
Recently, California passed a law that literally fired all freelance writers and editors. Now, I had not heard about the law (AB5) until much later in 2019; but I felt the effects of it when suddenly businesses stopped hiring my writing services. Any independent contractor who worked out of California was subject to the law, which meant businesses in other states refused to hire us to avoid the regulations.
Financially, 2019 hit me hard.
I barely made it.
Although I had a little money to care for me and Amore (my daughter), it simply was not enough.
You can see why Atlanta became more and more appealing to me. So, I took the step of faith (just as I did when I moved to Sacramento back in 2015), and flew me and my daughter across the country.
The transition was extremely difficult, especially because the South has strange weather and bugs the size of my hand.
In terms of business, to succeed in Atlanta, you need connections; and I simply did not have the right ones in place who could help me make moves.
Eventually, I made adjustments, and now I have a better plan of action that will ensure my success.
But this transition was tough.
Nevertheless, Atlanta is our home now; and we won't return to California.
Unexpected Accomplishment #5: KillingsVille Joined the Ranks
Over the last three years, I was able to build my online business and virtual ministry because I changed the way I lived.
I adopted minimalism and a communal living lifestyle, which drastically reduced my cost of living. In doing so, I was able to homeschool my daughter full-time, which was such a priority to me. I accomplished all this as a single mother, without the aid and support of family or friends.
Communal living was such an empowering moment for me. I lived among other families and single mothers; we built a community; we empowered one another; and our children became close friends. We lived in the newer houses in Elk Grove, CA, which was such a blessing to me.
In my case, communal living consisted of me renting a room and private bathroom.
I had access to the main living spaces. My rent was about the same cost as a one-bedroom apartment (at the time), but I didn't have the responsibilities of other major bills such as utilities, WiFi, water, etc.
For one flat rate, I received everything I needed and more. Plus, there were no hangups regarding my credit score. (I stopped using credit years ago.)
This was such a smooth transaction, and one I desperately needed at the time; and after having such an empowering experience, I wanted to add this service to The Foundation, of course with a premium flare not found in any communal quarters.
Thus, the launch of KillingsVille.
In congruence with our online University, we are creating a communal living services that allows single mothers and their children to live among each other as they work on building their economic empires.
Think of KillingsVille in the same way you envision college students living in dorms.
Instead of the "dorm life," we have a business-community life, where women live in beautiful 4-bedroom townhomes in Atlanta's most affluent areas. This communal arrangement is also ideal for young women who want an alternative to traditional college living.
For a young adult who desires to build a creative business, she can become a member of KillingsVille and establish a powerful network that will help her thrive.
I couldn't be more excited about this next project. We are set to launch our first home in 2021.
Lessons Learned from 2019
As with any year, it's important to highlight the lessons learned along the journey. And here are my lessons to you:
A New Decade is Upon Us
Around November 2019, I began thinking about new aspirations for The Foundation. I realized it was time to create our 12-month goals; but after considering the lessons I learned from the previous three years, I decided to do something differently.
Rather than focusing on what could be done in one year, I thought about all I wanted to accomplish in this next decade.
So, from 2020-2029, I have the following goals:
As you can see, such aspirations cannot be reached in 12 months; but in ten years, it can be done.
So, I want to challenge you, Beloved, to think about your next decade, not just the next year.
For some of you, your journey into writerpreneurship is just beginning. For others, you're in the infant stage. For some of you, your book has been published but you want to take things higher. For others, you want to engage in this black conservative renaissance that's sweeping the nation.
Whatever position you're in, consider setting new goals based on the next 10 years. Ask yourself:
Are You Ready for More?
I know most people want more. I know most people dream of increase. But only a few will be willing to do what's necessary to position themselves for increase. At The Foundation, we reached our goal of empowering thousands of people; and we will only increase each year.
But what about you? What about the vision you have? How will you manifest it? Do you know the steps to take, the process to create, and the system that streamlines your progress? Do you know how to write and publish your story? Do you know how to market it effectively? Do you know how to employ best practices for optimal growth?
If not, I invite you to join us inside LiyahAmore University. Our 12-week training will give you the boost you need to build, launch, and scale your new business or ministry around your authorship. I will work with you personally to help you create and manage your vision; and months from now, you will be exactly where you desire.
So, make the choice that so many others have done. Get your training and be great!
And as always, Beloved, let's grow together!
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Felecia is an Award-Winning Coach, Book-Publishing Specialist, and Communications Expert.
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"[My projects] would not be possible without the expertise of Felecia Killings, my writing coach, content editor, proofreader, and friend. Her professional skills have catapulted my writing ability in more ways than I can express. In 2016, she helped me complete The Space Between Memories and walked with me through The Mind of a Missionary as well. She helped consolidate my initial thoughts into this broad narrative of the missions endeavor...For that, I am very grateful."
- David Joannes
"Felecia has always been an award-winning coach. She taught me to stand up in my truth and to be okay with it. She didn't judge me. I will never forget the love and nurture that she extended to me over the years. All that she taught me is what I do in my business/ministry, sharing the same love to others to seek all that God has intended for them, according to His purpose."
- Tschanna Taylor, Best-Selling Author, Speaker & Life Coach
"I was blessed to be able to work with Felecia Killings. She was able to take my manuscript and transform it to a whole new level. She caused me to dig within myself as a writer and communicator of the message I was to convey. She is extremely professional, courteous, and timely. Her response to questions and issues were answered quickly. Any spiritual leader who desires to get their message in book format would give themselves a tremendous advantage by working with Felecia Killings."
- Daniel Pringle
"Felecia does an absolutely amazing job of maintaining your vision and making it come to life. If you need help getting your vision on paper, editing of your book, or even need coaching on writing your book, she is AWESOME!"
- Bessie Scoggins
"Felecia is very talented and has several qualities that a new writer can benefit from. She has excellent communication skills and a very sensitive and supportive approach to her training. What I love most about her teaching style is her ability to listen to what you want; then she immediately develops alternative approaches to improve your manuscript. I must say, the six-month journey of creating my manuscript went smoothly because of her support and assistance. I recommend Felecia without reservation."
- Mulu Afework
"I've worked with Felecia on two projects; she helped me with writing and editing my book. As an author, finding the right editor is very important. I had my book edited by someone who didn't do my book justice. But once Felecia performed the edits, the story flowed better than I'd image. I had found the right editor. Her skills are remarkable and I highly recommend her for any project you may have, big or small. As a writing coach, I wanted to take my business to the next level. Seeking out Coach Felecia was the best decision I made. She encouraged me to develop an online school, which I'm in the process of doing. She helped me create the curriculum, identify my audience, and provided me with the tools to succeed. If you need a coach to push you to the next level, Felecia is the person. She knows her stuff."
- Paulette Harper
"I want to thank my writing coach, editor, and publisher, Felecia Killings, for her coaching style and writing skills. Felecia stayed with me throughout the entire project. She heard and understood my heart in every word written. Her encouragement was priceless but not free. Every dollar spent was well worth it! Thank you for the skills that I learned in writing this project and the projects to come."
- Betty Short-Sams