Felecia's Award-Winning Lessons Will Teach You How to Use the Self-Publishing Industry to Launch Your Social, Political & Economic Empire
Welcome to another Empowering Post where we share powerful lessons that help you build a business or ministry around your authorship.
If you are new to The Felecia Killings Foundation, let me briefly introduce myself.
I am Felecia Killings, the Founder and CEO. Our mission is to help Beloveds like you engage in this end-time revival and national reformation using the written and spoken word.
Since 2011, I have worked as a writing coach and ministry strategist to new, aspiring, and seasoned authors and speakers, sharing with them advanced lessons on building a powerful virtual work that will change the world.
Such endeavors include publishing books, launching online courses, starting online churches, and more. By leveraging the virtual space, authors can reach millions with their message.
In today's post, I want to discuss what I feel is an often-neglected strategy among self-publishing authors. But before I do that, I want to create a couple of scenarios for you.
After reading each one, I want you to answer this question: Of the two authors, from which one would you be more willing to purchase, and why?
Here's the story.
Two authors were scheduled to release their books on the same day. They had a similar message to share with readers, focusing on a topic that would help their ideal audience master a skill.
For six months, both writers spent quality time constructing their masterpiece, and each one hired the best editor for their work. Everything about both writers was nearly the same, except for this one thing.
At the start of constructing her book, the first writer, Lynn, began telling people about her project. She created several blog posts while working on her manuscript. She held webinar sessions to share her content with her ideal reader. She visited local libraries to see about hosting her launch event, in which she hoped to meet 25 of her loyal fans.
Lynn took great care to build momentum before launching her book.
The second writer, Joyce, however, found Lynn’s efforts to be a waste of time, and certainly not something worth doing because her book needed to be finished. Plus, Joyce felt that anything extra would cost her more money, of which she was unwilling to invest.
Lynn, on the other hand, realizing that while she would have to invest more time and money into promoting her work before it was finished, felt that it was crucial for her book’s success.
After six months of spending countless hours on their books, both authors finally released it for mass publication.
Two Authors: Same Message, Different Approach, Different Results
It was the day of their book launch. After much toil, both writers eagerly awaited to see sales come in.
To Lynn's delight, the day of her launch party was a success. She sold all her books, and even had a waitlist of readers who wanted to purchase more.
When asked how she was able to have such a brilliant launch with a waitlist of buyers, she mentioned that instead of hoping people would buy her books on launch day, she created and implemented a launching process that would help her audience know more about her upcoming book before its release.
Lynn built momentum for her book, even though it required a great deal of time on her part.
But for the second writer, Joyce, the results were abysmal. To her surprise, only a handful of supporters purchased her work, and most of them were her family and friends. While she told as many people as she could about her newly published book (on the day of its launch), she did not see the results she hoped for.
So, here’s my question to you, Dear Writerpreneur: Of the two authors, which one would you be willing to purchase from and why?
If you chose Lynn, then I want you to consider why that is true.
Even though both authors created works that were similar in nature, it’s the valuable and engaging experience that Lynn offered to her audience before her book's release that created hype for her product.
To the contrary, by refusing to engage her audience before hand, Joyce did her own authorship a disservice.
And this brings me to the purpose of this lesson.
I want to teach you about the significance of having a streamlined marketing process for your published works.
Your authorship is more than simply tackling the technical side of publishing, such as writing the book, editing it, and distributing it for mass sales.
It involves a meticulous process that ties into your marketing strategy.
This promotional process positions your audience to become aware and prepared for the release of your book.
All of this happens through the pre-launch, launch, and post-launch phase of your books.
The Launch Sequence
Pre-Launching Your Books
It is never too early to begin marketing your upcoming book.
This is a principle I teach my students often, and one I help them develop as a writerpreneur.
From the moment you decide to write a book, you should start sharing your book's concept with other people. There are a couple of reasons for this.
Firstly, this allows an audience to learn more about you as a writer and an author. You will find yourself appealing to a select group, which has the potential to become your book’s loyal fan base.
Secondly, marketing your book before you publish it lets you know whether or not the book will sell.
If you decide to write a book about grasshoppers—don’t ask me where that example came from, just work with me—and you start telling people that you want to write this book, if people show interest, then you know it will eventually sell.
If, on the other hand, you start talking about your book, and no one shares in your enthusiasm, then don’t publish the book, or at least don’t expect any sales from it.
These are simply two advantages for marketing your works early.
Pre-launching your books must be a crucial element in your marketing plan because it prepares your audience for your upcoming release.
It will help you determine if your book will sell; and then it gives your audience a set date as to when they can purchase your work.
Launching Your Books
This is always the most exciting portion of any publishing process: the day you launch or release your book.
This is the moment you and your readers have been waiting for.
The Launch Phase is also something you will want to plan well.
Typically, I have seen authors do very basic marketing for their upcoming work; they might share their book cover in social media groups. They might share this information with their friends and family members.
But as a professional self-publishing author, you want to draw strangers to your work, strangers who will eventually become your fan base.
Here are a few examples of successful launch events:
As it is with any business, the author who can create a valuable, enjoyable experience for her audience is the author who will continue to thrive. You want to think about different ways you can make your launch as thrilling to your readers as it is to you.
The Post-Launch Phase
Too often, authors focus heavily on the launch of their book, but pay little attention to the post-launch phase. For some, they never heard of this phase. As such, they cease to do anything with their book once it has been launched.
By post-launching, I am referring to a systematic process in which you continue to follow up with your readers to keep them excited about your works, even after you have published. You can also use this phase to gain new readers and fans.
To help you construct your post-launch phase, ask yourself this question: "How can I keep my audience interested in my brand, even after they buy my books?"
You never want your readers to lose interest in your Author's Platform. So, here are some ways to keep your new audience engaged:
By employing effective content marketing strategies, you keep your readers engaged and eager to purchase your next book.
(If you would like to learn more about this subject, enroll in LiyahAmore University to gain lifetime access to all current and future marketing lessons.)
Don't Leave Your Book Sales Up to Chance or Luck
If there's one message I want you to receive from this post, it's this: Put in the work that is required to make your brand shine.
Don't make the assumption that so many authors make: that people will buy your books simply because you wrote them.
No one cares about that unless you give them a reason to care and a desire or need for your product.
I know this is a hard truth, but it's the truth nonetheless.
You have great potential within you, but you have to think like a writerpreneur. You must create the kind of culture that will provide a powerful, compelling experience for your readers.
So, do like Author Lynn: Take the time to craft a launch sequence that will keep your authorship at the forefront of your readers' minds.
It's a challenge to master this skill on your own, but once you implement this plan successfully and consistently, you position yourself for greatness.
Gain more insight into becoming a thriving writerpreneur. If you need assistance in launching a powerful business or ministry around your authorship, our direct coaching and publishing services will equip you.
Enroll in the most advanced coaching program for new authors and writerpreneurs: The Writerpreneurs Book Camp.
This 12-month direct coaching program will teach you how to build, launch, and scale a new business or ministry around your authorship.
Each month, my team and I will work with you directly to construct your manuscript. In addition, your training comes with all self-publishing services, including:
As a BONUS, your training comes with lifetime access to our online school, LiyahAmore University.
Classes inside the University include lessons on:
By the end of your training:
Build an Online Business or Ministry Using Your Authorship
About Our Founder
Felecia is an Award-Winning Coach, Book-Publishing Specialist, and Communications Expert.
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Having the ability to generate income as a professional author requires you first have a writing ministry or business that is built on a solid foundation.
After all, there are millions of new and aspiring authors who struggle to build a venture that will be inspirational, empowering, and profitable.
But your story can be different.
At The Felecia Killings Foundation, we provide the answers to this problem by offering an advanced training program -- LiyahAmore University --that walks each author through the building and execution of their writing ministry or business.
As a result of this training, new authors gain clarity, focus, and a system of operations that transforms them from an amateur writer to a dynamic writerpreneur, one who is able to operate in this calling full-time.
If you want to become a successful author; if you want to effectively promote all your books, products, and other resources; then it's time to build a writing ministry that will astound your audience.
LiyahAmore University will make that possible.
In this 12-week online program, Felecia will teach you how to become a thriving new author, complete with an online business or virtual ministry.
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"[My projects] would not be possible without the expertise of Felecia Killings, my writing coach, content editor, proofreader, and friend. Her professional skills have catapulted my writing ability in more ways than I can express. In 2016, she helped me complete The Space Between Memories and walked with me through The Mind of a Missionary as well. She helped consolidate my initial thoughts into this broad narrative of the missions endeavor...For that, I am very grateful."
- David Joannes
"Felecia has always been an award-winning coach. She taught me to stand up in my truth and to be okay with it. She didn't judge me. I will never forget the love and nurture that she extended to me over the years. All that she taught me is what I do in my business/ministry, sharing the same love to others to seek all that God has intended for them, according to His purpose."
- Tschanna Taylor, Best-Selling Author, Speaker & Life Coach
"I was blessed to be able to work with Felecia Killings. She was able to take my manuscript and transform it to a whole new level. She caused me to dig within myself as a writer and communicator of the message I was to convey. She is extremely professional, courteous, and timely. Her response to questions and issues were answered quickly. Any spiritual leader who desires to get their message in book format would give themselves a tremendous advantage by working with Felecia Killings."
- Daniel Pringle
"Felecia does an absolutely amazing job of maintaining your vision and making it come to life. If you need help getting your vision on paper, editing of your book, or even need coaching on writing your book, she is AWESOME!"
- Bessie Scoggins
"Felecia is very talented and has several qualities that a new writer can benefit from. She has excellent communication skills and a very sensitive and supportive approach to her training. What I love most about her teaching style is her ability to listen to what you want; then she immediately develops alternative approaches to improve your manuscript. I must say, the six-month journey of creating my manuscript went smoothly because of her support and assistance. I recommend Felecia without reservation."
- Mulu Afework
"I've worked with Felecia on two projects; she helped me with writing and editing my book. As an author, finding the right editor is very important. I had my book edited by someone who didn't do my book justice. But once Felecia performed the edits, the story flowed better than I'd image. I had found the right editor. Her skills are remarkable and I highly recommend her for any project you may have, big or small. As a writing coach, I wanted to take my business to the next level. Seeking out Coach Felecia was the best decision I made. She encouraged me to develop an online school, which I'm in the process of doing. She helped me create the curriculum, identify my audience, and provided me with the tools to succeed. If you need a coach to push you to the next level, Felecia is the person. She knows her stuff."
- Paulette Harper
"I want to thank my writing coach, editor, and publisher, Felecia Killings, for her coaching style and writing skills. Felecia stayed with me throughout the entire project. She heard and understood my heart in every word written. Her encouragement was priceless but not free. Every dollar spent was well worth it! Thank you for the skills that I learned in writing this project and the projects to come."
- Betty Short-Sams