Felecia's Award-Winning Lessons Will Teach You How to Use the Self-Publishing Industry to Launch Your Social, Political & Economic Empire
Why Brand Partnerships are One of the Best, Creative Book Marketing Ideas for Self-Published Authors
Welcome to another Empowering Post. I am Felecia Killings, the Founder and CEO of The Foundation. Our mission is to help Beloveds like you create online businesses and virtual ministries around your authorship.
Since 2011, I have worked as a writing coach and ministry strategist to new, aspiring, and seasoned authors and speakers, sharing with them advanced lessons on constructing books that bring healing to others.
And each week, I share FREE lessons on the main blog that help you get started on your self-publishing journey.
I want to begin today's empowering post with this question: What do you feel is the biggest challenge to your authorship in terms of marketing?
We both know the need to create an effective marketing plan, one that will enable us to sell our books and products with our audience. But for many self-publishing authors, generating ongoing sales is one of the biggest obstacles.
In today's post, I want to spend some time on this topic, and by the end of the lesson, you will have some strategies to help you create a more effective marketing plan.
Just recently, I started re-organizing a portion of my marketing plan. Not only have I added content marketing to it, but also another strategy that I believe will be the key to propelling my business and widening my audience.
I’m talking about establishing brand partnerships, ones that will allow me to connect with influencers from across the nation. I first discovered this as a powerful marketing tool when I came across Navid Moazzez, a virtual summit expert, who uses his skills to help entrepreneurs generate larger audiences.
Recognizing that we all have the power to help each other prosper, he and other virtual summit leaders work towards creating empowering events that transform lives.
I share this same desire, mostly to empower authors like you, and have made the choice to use brand partnerships to enhance your learning experience while expanding my brand and business. As I typically do with all my posts, I will use my own story to show you how you can employ this same strategy as a new author.
And if you're willing to make partnerships integral to your platform, you will see it grow exponentially.
So, let's dive into this teaching.
What are Brand Partnerships?
In case you’ve never heard this phrase, brand partnerships involve two or more businesses coming together to contribute value to each one’s audience.
Bloggers will readily do this as a way to connect their content with another blogger’s audience. The benefits, as I mentioned previously, are enormous, both for the consumers as well as the entrepreneurs.
For example, if one writer creates content that will benefit another writer's audience, the former writer can make a partnership with the other in order to help build each one's brand.
Here's how I implement this within The Foundation, particularly as it relates to writerpreneurs.
Just recently, I reached out to a handful of successful indie authors and coaches, asking them about their experiences with new writers.
I called upon this select group because I respect what they have to offer the industry. These authors have worked as mentors to other new authors, and their knowledge concerning the independent publishing industry is exceptional.
In sharing with them my vision, I mentioned that I wanted to host a virtual summit that provided immense value to new writerpreneurs. This event would highlight their expertise while providing them an opportunity to reach new audiences.
And they loved the idea.
I wish I could say I wasn't a bit nervous to ask them for their participation. Rejection is never easy to take. But thankfully, they were elated by my offer to become an expert panelist for my annual summits, and I couldn't be more excited.
One thing I want to highlight about partnering with other brands is that it's not just about one expert's business. In other words, it's not all about me and my company increasing in wealth as a result of these connections.
It's about developing powerful relationships with other experts in the industry, and giving them an opportunity to share their knowledge with people outside their audience. Working together is far more beneficial than working alone.
That’s the power of brand partnerships.
And this is what I want to teach you in this lesson: connecting with influencers in your niche is a powerful way for you to market yourself and your works.
Connecting with Influencers for Your Authorship
Unless you understand that as a new author, you are also a business person, then this post won’t mean much to you.
But if you know that as a writerpreneur, you also employ entrepreneurial skills, then connecting with influencers needs to play a major role in your marketing plan.
And here’s why.
One of the most difficult challenges for new authors is carving a space within an already-crowded industry.
You aren’t simply competing with other new writers.
Your competition includes seasoned, veteran writers. And if you write on a topic that a veteran writer has perfected, it’s like overcoming ten giants at once. (Certainly not impossible, but stressful and extremely challenging.)
So, instead of competing with these established authors, consider sitting under them to learn from them. Think about how you can network with their brand so you not only receive from their expertise, but maybe one day you add value to them and their audience when it's appropriate.
Yes, it’s intimidating because it makes you vulnerable. But in truth, those who have been writing and publishing for years love the idea of sharing their wisdom with others. This is why teaching is becoming a profitable venture among online businesses.
Back in May 2016, I attended a virtual summit sponsored by Teachable.com. One of the expert panelist, Jeff Goins, shared that before he “made it big,” he did something unconventional.
Instead of trying to compete with the top influencers in the industry, he connected with one individual for the purpose of learning from him. After much time, when Jeff was prepared to launch his first book, he asked his influencer friend if he could endorse his new book.
And guess what?
That influencer honored Jeff's request.
That influencer’s word-of-mouth referral put Jeff’s name out there to a larger audience, one that would have taken him years to build. As a result, Jeff became a best-selling author.
When he first reached out to this influencer, Jeff didn’t have selfish motives. He genuinely wanted to learn from the influencer. And when Jeff asked for a small favor, he received it.
That's how powerful brand partnerships are.
3 Strategies You Can Use to Make Connections with Influencers
Think about influencer marketing or brand partnerships as a viable marketing strategy.
Don’t simply connect with someone to see what you can get out of the influencer. That’s not going to work.
Connect with people because you want to share their knowledge, resources, and gifts with others. You want to help them as much as you want them to help you. And in due time--guaranteed--that influencer will return the favor and will assist you in fulfilling your dreams.
The challenge, however, is determining how you will make that initial connection. So, here are 3 strategies to get you going.
If you have never met your favorite influencers in person or do not have any resources to offer them in exchange for their time, then consider what Jeff Goins did. Come to them as a student, ready to learn. Sit under their guidance, and contribute what you can.
Share their posts.
Retweet their content.
Get more people to follow their accounts.
Simply put: Get on that influencer's radar, and demonstrate your value. Over time, you will see just how powerful these brand partnerships can be.
As a result of implementing this strategy within The Foundation, my content has reached millions of people, generated millions of impressions each month, and continues to grow. Your results can be even greater!
So, make brand partnerships a part of your marketing plan.
And if you want guidance on your journey, connect with me today to learn how you can enroll in our award-winning training programs.
Gain more insight into becoming a thriving writerpreneur. If you need assistance in launching a powerful business or ministry around your authorship, our direct coaching and publishing services will equip you.
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Felecia is an Award-Winning Coach, Book-Publishing Specialist, and Communications Expert.
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Having the ability to generate income as a professional author requires you first have a writing ministry or business that is built on a solid foundation.
After all, there are millions of new and aspiring authors who struggle to build a venture that will be inspirational, empowering, and profitable.
But your story can be different.
At The Felecia Killings Foundation, we provide the answers to this problem by offering an advanced training program -- LiyahAmore University --that walks each author through the building and execution of their writing ministry or business.
As a result of this training, new authors gain clarity, focus, and a system of operations that transforms them from an amateur writer to a dynamic writerpreneur, one who is able to operate in this calling full-time.
If you want to become a successful author; if you want to effectively promote all your books, products, and other resources; then it's time to build a writing ministry that will astound your audience.
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"[My projects] would not be possible without the expertise of Felecia Killings, my writing coach, content editor, proofreader, and friend. Her professional skills have catapulted my writing ability in more ways than I can express. In 2016, she helped me complete The Space Between Memories and walked with me through The Mind of a Missionary as well. She helped consolidate my initial thoughts into this broad narrative of the missions endeavor...For that, I am very grateful."
- David Joannes
"Felecia has always been an award-winning coach. She taught me to stand up in my truth and to be okay with it. She didn't judge me. I will never forget the love and nurture that she extended to me over the years. All that she taught me is what I do in my business/ministry, sharing the same love to others to seek all that God has intended for them, according to His purpose."
- Tschanna Taylor, Best-Selling Author, Speaker & Life Coach
"I was blessed to be able to work with Felecia Killings. She was able to take my manuscript and transform it to a whole new level. She caused me to dig within myself as a writer and communicator of the message I was to convey. She is extremely professional, courteous, and timely. Her response to questions and issues were answered quickly. Any spiritual leader who desires to get their message in book format would give themselves a tremendous advantage by working with Felecia Killings."
- Daniel Pringle
"Felecia does an absolutely amazing job of maintaining your vision and making it come to life. If you need help getting your vision on paper, editing of your book, or even need coaching on writing your book, she is AWESOME!"
- Bessie Scoggins
"Felecia is very talented and has several qualities that a new writer can benefit from. She has excellent communication skills and a very sensitive and supportive approach to her training. What I love most about her teaching style is her ability to listen to what you want; then she immediately develops alternative approaches to improve your manuscript. I must say, the six-month journey of creating my manuscript went smoothly because of her support and assistance. I recommend Felecia without reservation."
- Mulu Afework
"I've worked with Felecia on two projects; she helped me with writing and editing my book. As an author, finding the right editor is very important. I had my book edited by someone who didn't do my book justice. But once Felecia performed the edits, the story flowed better than I'd image. I had found the right editor. Her skills are remarkable and I highly recommend her for any project you may have, big or small. As a writing coach, I wanted to take my business to the next level. Seeking out Coach Felecia was the best decision I made. She encouraged me to develop an online school, which I'm in the process of doing. She helped me create the curriculum, identify my audience, and provided me with the tools to succeed. If you need a coach to push you to the next level, Felecia is the person. She knows her stuff."
- Paulette Harper
"I want to thank my writing coach, editor, and publisher, Felecia Killings, for her coaching style and writing skills. Felecia stayed with me throughout the entire project. She heard and understood my heart in every word written. Her encouragement was priceless but not free. Every dollar spent was well worth it! Thank you for the skills that I learned in writing this project and the projects to come."
- Betty Short-Sams