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The Foundation's Leadership Guides
Empowering lessons that teach rising leaders about the 10 spiritual laws of Conscious Conservatism and how to use them in the social, political, and economic spheres
As leaders, we know the importance of effective marketing for our brands, platforms, and books.You can have the perfect product that solves your audience’s problems. But unless you know how to reach people and persuade them to purchase, your book remains obsolete. Marketing is best understood as proper positioning in a targeted market. Once positioned, you use different communication strategies that highlight the value your product brings to a community, tribe, or audience. During The CCM Leadership Convention, I spend a great deal of time teaching the science behind this skill set. Most leaders have elementary knowledge about this marketing field; and too often, they position their product (book) in a market that isn’t interested in their works. Consider my leadership platform and its products or services. I do not promote my works to just everyone. I am positioned strategically in the conservative political market and the thought leadership industry. Therefore, the content, books, and services I deliver are easily received by those who are interested in both topics. Essentially, that is how effective marketing works; and when you’re just beginning your leadership journey, it’s difficult to cultivate a space for yourself in such a competing market. For this reason, brands have leveraged the influence and power of famous people to help promote their products or services. This is the basic premise of influencer marketing, and this strategy proves most effective for leaders who are too often apprehensive about promoting their own works. For the sake of this lesson, here’s our working definition of influencer marketing: Influencer marketing involves outsourcing key leaders in the virtual space who will bring awareness to a leader's brand. By purchasing sponsored content (i.e. blog posts, social media posts, video content, website ad space), a leader can rely on an influencer to promote one’s brand and book to a growing audience. And over the last decade, this strategy has taken over the social media sphere. Social Media Marketing: 2010 and BeyondWe know the power of social media. It is the one area where brands can fish for their ideal customer for virtually free. This is also a perfect place to locate readers who will be empowered by your books and services. Since 2010, social media marketing has enabled people to become instantly famous. In fact, the barrier to entry into the fame life is so low, cat-lovers have discovered ways to become well-known. Celebrities who have taken to Instagram, Facebook, and even LinkedIn have discovered ways to monetize their platforms by selling their influence to businesses who want to promote to a wider audience. And over the years, smaller accounts (what we call micro-influencers) have emerged, giving other brands opportunities to advertise their products. Types of Online Influencers and How Each One Leverages Their PlatformsNot all influencers are the same, and not all influencer platforms deliver the same results for each brand that hires it. A great article from SenseiMarketing analyzed the various types of influencers, so let’s discuss them here:
The Stats Behind Influencer Marketing and Why They MatterOne lesson I stress to my clients, scholars, and readers is this: Your books are a part of your business or ministry. They are branches of the overall work you’re called to deliver. Therefore, in order to see them thrive, the core business or ministry must thrive. And the only way that will happen is when leaders apply best business practices to their works. In the online space, the way to thrive is by studying the current marketing trends, which can inform a person’s next moves. And in this section, I want to highlight 10 stats that prove why influencer marketing is key to your success.
How Rising Leaders Can Leverage Influencer Marketing and Reach the Masses without Saying a Single WordBy now, you get an idea of how influencer marketing can work for you. The purpose behind influencer marketing is to level-up your own platform exponentially and within a shorter time frame. If your current platform only has 100 followers, and only 1 person has purchased your book, then working with a micro-influencer can take your brand to the next level. The more leverage you pull with an influencer, the quicker your own platform will increase, because audiences love being a part of a collective. I’ve discovered this within my own political network. The influencers connected to my brand willingly share my content and books with their followers, because we are all preaching a similar empowering message. And our followers often follow the same influencers, which gives them a holistic online experience. If you can implement this same strategy within your authorship, you will discover how easy it is to position your business or ministry before millions. Steps You Can Take to Leverage This Marketing PotentialNow that you understand the science behind influencer marketing, let’s discuss how you can get started in this process.
How You Can Overcome Your Fear of Self-Promotion by Leveraging Influencer MarketingIn the online space, there is a place for every voice, every book, and every message. But it’s up to the creators of such works to position themselves before the masses. When fear kicks in, preventing you from delivering to the market what God has placed in your heart, you can overcome that challenge by putting your product in the hands of an influencer who is reaching millions already. If you would like to get your platform and book promoted to The Foundation's national audience, sign up to become a monthly Beloved Sponsor. It's easy to get started:
In Conclusion ...Thought leadership is a powerful method for elevating your platform and bringing your message to millions of people nationwide. But to be most effective, you will need proper training from an expert coach who has delivered the kind of results you desire. Beloved, in this new era, I want to teach you how to tap into your God-given abilities so you thrive as one of His leaders in the earth. Whether your vision focuses on the social, political, or economic spheres, you can fulfill God's calling on your life when you have the right spiritual and practical training to make it a reality. Today, I invite you to join our growing rank of leaders who are learning to do things God's way so we get His results. Your training is crucial to this development, and at The Felecia Killings Foundation, we've crafted a dynamic leadership program and event just for you. Register for Our Bi-Annual CCM Leadership Convention | Build Your Thought Leadership in the Social, Political, or Economic Sphere Join Coach Felecia Killings and her guest speakers for our annual 3-day event hosted in Atlanta, GA.
Sponsored by The Felecia Killings Foundation, The CCM Leadership Convention will help rising leaders like you establish powerful thought leadership in the social, political, and economic spheres. During our intensive training, you will learn key principles that will help you bring your ideas to the national forefront. Event topics include:
Don't miss this exciting time to receive our in-person training. Our Convention Schedule Day 1 — Establishing Powerful Thought Leadership in the Social, Political, or Economic Spheres
Day 2 — Packaging Your Thought Leadership in Books
Day 3 — Packaging Your Thought Leadership in Online Courses and Coaching Programs
Register Today!
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AuthorFelecia Killings is the Founder and CEO of The Felecia Killings Foundation, a Conscious Conservative think tank and leadership organization that trains rising leaders for full activation in the social, political, and economic spheres. Through her training hosted on her website, her podcast, her leadership network, her social media platforms, her books, and her annual leadership convention, she equips leaders with spiritual and practical tools that help them bring revival and reformation to the communities they serve. Categories |