Let’s begin this lesson with a foundation for effective marketing.

​I don’t want you thinking about book promotion as a tedious task. Instead, I want you to see how the right marketing can actually be enjoyable, rewarding, and profitable. To accomplish this, however, you must engage in what the online business space calls “content marketing.”

Simply put, content marketing is the creation of digital marketing materials that help sell a paid product or service.

There are numerous types of content marketing strategies such as video marketing, blogging, podcasting, and interviews. You can create webinars, virtual summits, online Bible studies, and more.

Using these media, you deliver engaging, entertaining, and enlightening materials to a specific audience. And through that delivery, you seamlessly interject your paid product or service.

​I have been on this entrepreneurial journey for several years now. My political work now spans 7+ years.

It certainly wasn’t something I wanted to do. Growing up, we were a traditional, middle-class Black family who relied on our education to help us secure solid work.

Middle-class upbringing was the norm; and as such, it seemed only fitting that I carry on this economic tradition that has worked for so many decades.

After enduring my long battle with the courts, I found myself trapped between my love for teaching and my fear of re-entering the public school system. I needed work, though, especially because I had a daughter to raise on my own after my failed marriage. But the publicity surrounding my case made it difficult for me to acquire or maintain even the simplest teaching positions.

My family and friends “encouraged” me to continue putting myself out there to find “real work.” Some family members repeatedly told me, “All you need is one yes.” But with each rejection, I grew frustrated while my resources depleted. I realized in that moment I had spent so much energy trying to ask other people for permission to be great when all I needed to do was give myself that permission.

​Current data prove the virtual market is vast, and those who make themselves ready right now can secure new economic opportunities in the near future.

As you consider this option for yourself and your social unit, I highly recommend working with an online business coach to get you on the right path.
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Now, without further delay, let’s jump into this teaching.

This was a huge hit to me, because I was initially “promised” a full-time teaching position when I was hired.

But circumstances made that impossible.

This layoff hurt me a little more than a previous one, because I had just moved my daughter and I to Elk Grove, CA, far away from family and friends.

My first inclination was to panic and run back home with my tail between my legs.

But I made the decision to stay, because I strongly believed God had brought me to that area for a reason.

At that time, I told myself (and the Lord) that I was ready to commit to my work of ministry full-time.

I promised Him as long as He took care of me and Aaliyah, I would do His work and I would complete it in a spirit of excellence.

And so I did.

Now, at the time, I did what many new Thought Leaders and Ministers do.

I assumed because I said “Yes” to the call, then I would automatically receive financial blessings to make this journey easier.

But that didn’t happen.

What I soon learned in 2016 was I needed preparation for this great work, just in the same manner I had to prepare to become a teacher.

And that’s when my spiritual and practical training in building an online business, virtual ministry, and political platform began.

Fast forward today, I can see just how much I have grown in wisdom and knowledge.

I can see the evidence of that direct training, and now this work reaches millions of people online. And it’s still growing.

When the Lord came to me and made this request, He gave me the vision for it and promised to reward me heftily for my service.

That promise was too great to ignore.

But in order to see it come to pass, I had to sow diligently into my virtual platform. That included constructing effective content (blog posts, social media posts, videos) that ministered directly to my audience, even when no one knew who I was.

Now, in the beginning, nothing happened for me.

I started building my virtual ministry by engaging more on Facebook.

On my personal page, I talked about book publishing, knowing the Holy Spirit, and empowering women.

I also started a virtual Bible study with my small audience, even when I had no clear idea as to how it would be received.

My virtual discussions took off when I shared my conservative political views.

And that one area lit a fire in my virtual presence, because since then, my following has grown quickly.

As I continued to do what I felt led by the Spirit to do, I didn’t witness a massive financial harvest.

Yes, the Lord helped me meet my basic needs and some of my desires, but it wasn’t to the extent that He showed me in the vision back in 2016-2017.

And because the money was not flowing as much as I thought it should, I often contemplated abandoning the mission.

Each time those thoughts entered my mind, I noticed my productivity level decreasing.

And when that happened, I noticed how unfulfilled I felt, not to mention my ministry began to slack off.

I simply didn’t like that feeling.

So, I put a guard around my mind, I reflected on the promise God made to me in exchange for doing His work, and then I resumed the mission.

One of the main lessons the Lord taught me during this phase was the Law of Sowing and Reaping.

Philosophers will also refer to this principle as the Law of Compensation, to which I will describe later.
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And it was this very lesson that helped me realize why long-term planning and persistent efforts will have far greater rewards in the future…if I faint not.

​In this lesson, I want to teach you about the importance of long-term planning. 

More specifically, this lesson will expound upon:

• The Law of Compensation, also known as the Law of Sowing and Reaping; 
• How this Law relates to your platform;
• And how this Law promises you rewards as long as you remain committed, focused, and persistent in this work.

​So, grab your note pad and pen, and let’s get into this teaching.

The time and resources that go into such work demonstrate something profound.

They become an expert.
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A Thought Leader.
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And anyone can manifest this greatness, including you, Beloved.

As you create a book that will educate, minister, entertain, or uplift your readers, you will inevitably become an expert to your audience.

According to merriam-webster.com, an expert is one who displays a specialized skill in something based on experience or training.

Whether you realize it or not, once you construct a book on a given topic, you inevitably become an authority figure on it.

And this can happen within the social, political, and economic spaces.