LiyahAmore University | Teaching New Female Writerpreneurs How to Generate Their First $100,000 in Their Online Business or Virtual Ministry

Greetings Beloved,

Welcome to the LiyahAmore University Blog, a place where you can receive FREE lessons from our award-winning, book-publishing school.

I am Felecia Killings, Award-Winning Coach and Executive Director of LiyahAmore University. Our online program is designed to empower women like you to build an online business or virtual ministry around your authorship.

Since 2016 when we first launched the school, we've developed a holistic, empowering school that helps women manifest their vision for the next 25 years. By using their stories, they learn to build an economic structure that provides long-lasting, financial opportunities to them and their families.

Our online school is a 6-12 month program; and to give you an idea of the type of training our clients receive, we publish FREE lessons on this blog.

For today's Empowering Post, I want to show you how successful writerpreneurs -- writers who employ enterpreneurial endeavors to their work -- can generate income for their venture. This lesson is a behind-the-scenes look at how I generated my first $100,000 as a full-time writerpreneur. The strategies I used will be most useful to you this year, especially if you're serious about your authorship.

When I first launched my movement for writerpreneurs in 2016, one of the first lessons I taught the women focused on wealth.

Needless to say, that message received fierce backlash from new inspirational authors. It’s no different than when Believers become enraged with the “Prosperity Gospel” and the messengers who preach that word.

I focused on this topic, not because I wanted to anger my newly-formed audience, but because I had to prepare their minds for financial increase if they intended to become life-long authors.

Having a calling does not mean you magically manifest money whenever you want it. Your calling does not guarantee a salary. Neither does wishful thinking.

And when you step out in faith to fulfill the mission God gave you, it’s imperative you also consider how you will generate income to sustain you.

This is the message I brought to new writerpreneurs back in 2016.

Over time, the message was received. Each day, I blogged about my own journey, sharing the lessons that helped me reach certain financial goals. And before long, more writerpreneurs adopted the lessons for their own ministries and businesses.

In this Empowering Post, I will show you how wealth circulated into my virtual ministry and online business. And I will teach you how the principles I learned along the way shaped the platform I have today. You can apply the same strategies for your work.
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Let’s get into it!

Before You Generate Wealth, You Must Shift Your Mindset

Let’s start with the basics: mindset shift.

Back home, my family did not foster entrepreneurship. This is certainly no shot to them, because they did believe in economic success and financial independence.

But our method for generating income was through traditional work. This is why I immediately went through the traditional career route to become a paid educator.

After I resigned from my teaching position, I struggled to acquire work. So, I took a chance and marketed my writing and editing skills online, and I quickly began garnering clients.

At that time, entrepreneurship was still a foreign word to me. I simply wanted a quick side-gig until a company hired me full-time. When that did not happen, I started looking at entrepreneurship as a viable work alternative.

But I was trapped in a mental battle between my former ideas of gainful employment and this new venture, which I coined “Christian Writerpreneurship.” I struggled to believe anyone could generate sustainable income as an author or writer; and that prevented my success in the beginning.

After stressing over this for months, I finally asked the Holy Spirit to help me. That’s when He led me to entrepreneurs who mastered generating income online.

​I read their income reports, which outlined how they made money online. And I read how they conditioned their minds to believe for the impossible.

They went through their own mindset shift; and within their various teachings, they pointed me to relevant books that focused on spiritual laws, human behavior, and wealth-mindsets.
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And that message was exactly what I needed to move forward.

At some point during 2016, I knew I had the potential to commit to my calling full-time. But I needed the steps to get there. And renewing my mind with new thoughts set the pace for what you experience within The Foundation today.

Before Generating Wealth, You Must Learn from Those Who Earn It Successfully

As I teach my scholars inside LiyahAmore University, the first step to your success begins with education. When you read the principles and ideas from other experts, you position yourself to generate new ideas for your particular work.

Back in 2016, after consuming hundreds of hours on mindset-shift books, I then focused on practical lessons. It’s important to know that no matter how much motivation you have, unless you practically apply the principles, you won’t manifest anything.

My practical mentors — and by mentors, I mean the entrepreneurs who wrote books about their expertise — brought the scientific or tangible tools to the table so I could start building. In other words, these mentors taught me about website development, copywriting, content marketing, online engagement, social media marketing, and more.

For example:

• If you love the look and feel of The Foundation’s website, you can thank Donald Miller of StoryBrand for teaching me how to craft a powerful brand story that connects with you.
• If you love the engaging, educational content from this blog, you can thank Brian Clark of Copyblogger for teaching me what blogging was truly about.
• If you love the idea of having an online school catered specifically to you as an author, you can thank Ankur Nagpal of Teachable for showing me that it’s possible to host a class online.
• If you love the content I generate on Twitter Class, you can thank Bryan Sharpe and his book, Dominate Twitter, for his lessons.
• If you love the way I weave new elements of storytelling into my lessons or my memoir, you can thank Dennis Ross III of Book Ambition, a master storyteller and ghostwriter to high-profile clients.

You see, I already had the writing, editing, coaching, and teaching skill sets. I didn’t need anyone to work with me in the technical areas.
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But I needed the practical lessons that helped me understand this online space and more effective ways of captivating an audience online.

And because of that training, which took thousands of hours to master, I now have The Foundation, which reaches millions online each year.

Discover Where Your Gifts Fit Within the Online Space & Create Where a Gap Exists

As you will discover, the more you engage in this online space, there are several niches from which one can profit.

​For example, at one point, the blogging niche was something a person could generate a lot of money from. Once that niche became too saturated (because everyone was an expert blogger at that point), it was time to fill another niche.

Back in 2016, I had to decide if I wanted to profit from an established niche.

Or would I go with this great idea I received from the Holy Spirit, which was to teach His daughters how to use the written and spoken word to change lives.

As you can tell, I went with the latter. But it came at great sacrifice.

At the time, I coined the phrase, “Christian Writerpreneur.” No one ever heard of it. No one knew what it meant. The only thing that resonated with some Christian Authors at the time was, “Felecia can help me write my book.“
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So, I took a huge leap of faith in crafting an entirely new niche. I saw the vision, and I ran with it. And each year, the vision manifested in greater measure.

True, it took me more time to generate my first 6-figures because I built a niche out of nothing. But this pathway is long-lasting. It fits within His plan. And it brought great rewards each year.

As you contemplate what will be your online pathway, consider the niche you will enter. Will you write books and other content about parenting? Will your content focus on finances?

Specificity will help you remain focused in the beginning. And as people receive transforming content from your brand, they will gladly pay your service or product fees.

Learn How to Build Your Content-Creation Business Using Content Marketing Effectively

If you want to succeed online as a business owner or new ministry leader, you must be a creator of empowering, addictive content. There’s no way around it.

No matter how wonderful your business idea is, if you do not produce online content on a consistent basis, your business or virtual ministry will fail. And this is the lesson I learned back in 2016.

The strategy that helps bring your brand to the forefront is content marketing.

Content marketing is best described as a promotional tool that offers value to readers while generating interest in a paid product or service. There are numerous types of content marketing media such as webinars,  social media posts, videos, vlogs, podcasts, and more.

For those unfamiliar, blogging is a type of content marketing strategy that delivers lessons, teachings, empowerment, insight, or entertainment to a specific audience. I like to think of blogging as a writerpreneur’s method for creating future books or online courses. Each article will serve a specific purpose. And based on that purpose, one’s blog will help generate income.

In my case, my initial blog focused on editing and writing lessons. I used this method to teach potential prospects the differences in editorial services. I used my blog to teach them steps in writing a book.

The more I shared these lessons in Facebook Author Groups, the more attention I received as an expert in this self-publishing field.
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For me, blogging was key to my online success. I could easily demonstrate my expertise in ways new authors could relate. And while this form of marketing required substantial time investment, I was handsomely rewarded for my initial efforts by securing long-term, high-paying clients.

Generating income online cannot happen for your venture unless you are actively producing materials that engage an audience.

Content marketing makes this possible, and this strategy is one of the primary lessons we teach our clients in LiyahAmore University.

To Generate Wealth Quickly, Provide a Service-Based Offering Firstly

Now we come to the part where you begin applying the techniques you learned above.

Notice I did not generate any income until I first went through the initial stages in the process. And notice my income didn’t manifest until the people online witnessed my level of expertise.

It’s easy for someone to hop on these platforms and call herself an “expert.” Scammers do that all the time.

But to find an expert who will prove to you her abilities, now that is someone you want to hire. And that is what I received once I employed content marketing in my venture.

Some of my past clients included:

1. Online educational programs who wanted me to write middle-school history curriculum
2. Small business owners who wanted me to write long-form blog posts for their websites
3. Christian ministers who wanted me to edit their manuscripts
4. Christian ministers who wanted me to ghostwrite their books

​Freelance writing and editing secured the bulk of my income between 2016 and 2018. And pretty soon, I found myself generating as much money as I did working in the traditional workforce.

To generate money through your online venture, the quickest method is to offer a service that people need immediately. For example, as a writer, you can outsource your skills. You can write for magazines or websites.

Content marketing and copywriting also provide lucrative options for writers.

As a freelancer, you set your rates; and the more experience you generate, the more money you can make.

Diversify Your Income, Even Taking on Part-Time Work Related to Your Online Business

While I worked on my freelance projects during the day, I also took a part-time teaching job at the local career college in the evenings.

This position, although short-term, added to my income and fit within my overall business model of teaching.

Too often, when new writerpreneurs read about an entrepreneur's income report, they assume that person has one stream of income, similar to what we witness in the traditional workforce.

But entrepreneurs have multiple projects in the works. 

We diversify our income streams so we obtain maximum financial results.

Providing part-time instruction to adult learners helped me generate an additional $12,000 for that time period. And I put those additional funds towards growing the online business.

You can do the same, and over time, you'll be in position to work your online venture full-time.

Diversify Your Income with Other Services

My other source of income came from my one-to-one coaching sessions with new authors in Sacramento. Besides my freelance writing gigs, coaching was one of my biggest ticket items.
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My direct coaching is found in LiyahAmore University. Our coaching and publishing packages range from $4,500 - $9,000 per client.

When I first started this service, I had a couple clients at one time. But the program was in beta stage, so I didn't secure as many clients as I did when I outsourced my writing services.

Today, enrollment into our book-publishing school is our most successful service offering. Now that we are based in Atlanta, GA, we have more opportunities to service people who are eager to publish books.

As you consider your venture, think about selling another service-based offering to add additional revenue to your stream. For example, if you love writing and photography, add this element to your platform.

Maybe you are skilled in graphics designs, too. If so, sell your services as a social media creator.

There are many ways to combine your writing expertise with another skill set. And this will increase your value to the market.

Diversify Your Income by Offering Digital Products

You've probably heard the phrase, "passive income," before.

By creating a digital product once and selling it online, you can "make money while you sleep."

Digital productions have been another successful revenue stream for The Foundation. In 2020, I wrote and published the best-selling resources, The Conscious Conservative Book Collection. Since launching the entire set in Summer 2020, we've sold about 350 copies, generating approximately $7,000 in additional revenue.

Book sales have been instrumental to our growth, because each resource contains the core message I preach within the Conscious Conservative Movement.

If you want to add more wealth to your online venture, build an audience, discover what they need, and craft a digital product (e-book, webinar, printables) that you can sell on your website. 

Don't ask yourself, "Will anyone buy this?"

If you have an audience, and you've delivered immense value to them through your content marketing methods, they will purchase your digital products. The Law of Reciprocity works in this scenario, because people feel inclined to financially support a venture that continues blessing them unrestricted.

It Took Me 3.5 Years to Reach $100,000

In the online space, you will find thousands of “entrepreneurs” who will brag about making 6-figures in just 12 months. They will convince you that this feat is easy to accomplish and only requires 15 hours of work on your part.

Truth is, they haven’t told you about the mountain you must climb to reach this point. It is a stressful one, and it requires a great deal of fortitude and tenacity.

In my case, it took me 3+ years to reach this goal. But my rewards weren’t simply the wealth I generated.
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My rewards came from witnessing faith in action.

I believed in the vision YahWeh gave me back in 2016. I committed my time and energy to this calling with the same diligence I delivered during my first career.

Along this journey, I received several rewards:

1. I became truly financially independent.
2. I was able to homeschool my daughter.
3. I met amazing men and women along the way.
4. My networking skills are straight fire.
5. I teach tens of thousands of people daily.
6. I control my career pathway.
7. I can work without fear of being sexually assaulted or harassed.
8. I can be me … the woman God made me to be.
9. I am fully functional in my calling.
10. I laid the foundation for generational wealth, a barrier no member in my family has ever broken in centuries.

​These are qualitative results and they are just as important. So, while it took me 3+ years to create this pathway, the journey was worth it. 

How Our Income Stream Will Increase in This New Decade

One of the benefits of recording your monthly income as a writerpreneur is observing which products or services are helping you reach your financial goals. 

Over the last few years, direct coaching, book sales, and Beloved givings have been our strongest income streams. I've built an audience of 20,000+ followers who receive empowering content each day. And as a result, they purchase our products and services while many contribute to the work via their donations.

In 2021, we've set an aggressive goal of generating $300,000 for this year. And we've developed the plans to make this vision a reality.

In this next decade, our income streams will multiply. While I am no longer a freelance editor or writer, I continue to provide direct coaching to women authors.

Occasionally, I will take on editing projects for previous clients. But for the most part, we are building a publishing team to handle all incoming authors who want their books published on our national platform. 

In addition, we have expanded our services by focusing on the launch of KillingsVille in Atlanta, GA. By 2029, we will have a physical location where we host the University, our K-12 program for girl creatives, and our tiny home communal living quarters for single mothers. We will own acres of land in Georgia so we deliver an empowering experience for our mother-clients and their children.

This is the vision YahWeh gave me; and by 2030, I will retire my public labor and simply enjoy being a wife and mother. At that time, my daughter will assume a position in this business and ministry where she can take it to another level.
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This is how I created generational wealth. And writerpreneurship can do the same for you, if you will only believe.

How Long Will It Take for You to Generate Your First $100,000?

After reading this Empowering Post, you’re probably wondering if your journey will take this long. And the truth is, yes, it will.

And probably longer.

But only if you make the choice to reject the education that’s presented to you.

Too often, we ask YahWeh to bring us success. And when He delivers the blessing (which usually comes as a word), we reject the opportunity because it costs us something.

YahWeh gives us clear understanding about how He works: “He gives seed to the sower and bread to the eater” (2 Corinthians 9:10). If God has given you an idea or vision for your calling, then He will also provide you the resources so you partake of what’s present.

When prospective writerpreneurs tell me they do not have the money to gain the education, I don’t feel sorry for them. Why? Because like them, I didn’t have the resources back in 2016 to get everything I have today.

But I had the time! So, even if you cannot afford a coach’s training program because the cost is too much, you have time to invest. That is your seed, and you must learn to sow it wisely.

For those who have the finances to purchase education, do so, and do so quickly! You will find that your faith remains fully charged when you make prompt decisions regarding your calling.
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So, that’s what I have to share with you today, Beloved.

As I mentioned in the introduction, generating wealth is more than possible as a writerpreneur. It takes creativity and courage to launch the vision you have.

​But once you put action behind your faith, you are guaranteed to prosper.

In Conclusion ...

If you know you want to see your story published this year, do not hesitate to receive the proper training that will make your dream a reality. Our award-winning online school, LiyahAmore University, is the solution.

I know how overwhelming it can be to start this journey as a writerpreneur. You don’t exactly know where to go or how to reach your goals, but you know you want to see them realized.

I want to encourage you today to know that the answers are right before you. Let me help you on this path. Here’s how to get started.
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Trying to build a thriving writing ministry as a new and aspiring author is incredibly challenging. But the best support comes from those who are willing to share their knowledge with you.

​Take your ideas to the next level by enrolling in LiyahAmore University, our 6- and 12-month training program for new authors. At The Felecia Killings Foundation, we work specifically with our women members, clients, and scholars to help them launch an online business or virtual ministry using their authorship. 

As new clients enter our award-winning, book-publishing program, we bring their stories to the public on our national platform. 

If you desire to write and publish a book, visit our school today or download our FREE Welcome Packet. Read more case studies and testimonials from our past clients. Gain insight and direction for your own work.

Then schedule your FREE 30-minute consultation with me so we can discuss your vision. From there, you will learn more about tuition costs, time commitment, and more. And within 72-hours, we will get you booked for the 2021 calendar. 

Beloved, by the end of your training, you will become a published author within 6-12 months. You will also have your book featured on our website for life. We will bring your voice and message to our national platform, which reaches millions each year via Twitter and other social sites. And you will be empowered for a new career that focuses on your God-given calling.

I pray this lesson empowered you, Beloved. You can read more FREE lessons right here and here.

And as always, let's grow together!

​- Felecia