LiyahAmore University | Teaching Female Writers the #1 Method for Promoting Their Books When They're Deathly Afraid to Promote Themselves
Welcome to this Empowering Guide, which will teach you the perfect method for promoting your new book to wider audiences, even if you fear promoting yourself.
If you are new to my work and platform, I am Felecia Killings, Founder of The Felecia Killings Foundation. My team and I work with inspirational authors to help them build a business or ministry around their authorship. I’ve developed advanced lessons that transform average writers into dynamic writerpreneurs. And through my ongoing training, I teach my clients and scholars how to create careers as professional Writerpreneurs. These lessons and more are housed inside our award-winning, online school, LiyahAmore University.
Now, about a year ago, I noticed a significant gap within the Self-Publishing industry. Since 2011, I have worked with Christian Authors, Speakers, and Spiritual Leaders as their writing coach and content editor. I helped new writers craft compelling stories and educational books that pulled from their life’s experiences. As they completed their works for their small audiences, I realized not much more came from their platform other than the “Buy my newest book” posts.
A small percentage of my clients and scholars managed to make the Best-Seller’s list. Some managed to land speaking engagements, which led to more book sales. But at some point, the numbers dropped. As a result, most authors simply quit their mission and assignment, because the results weren’t what they expected.
After observing this behavior for 18 months, I realized Authors had another obstacle before them. While they mastered publishing their first or second books, they did not know how to scale their works to reach the masses organically. And that’s when I began working on new content to teach them not only how to build a business or ministry around their authorship, but to also position their works so they reach millions.
The key to such success comes strictly by implementing an aggressive marketing plan that involves content creation and strategic brand partnerships. As I teach my scholars inside LiyahAmore University, by incorporating blogging, video marketing, social media domination, and influencer marketing, their platforms can easily reach millions of people each year.
And I know what I speak.
Recently, I tapped into the Twitter space to share my messages with new audiences. Within a couple months, my content caught the attention of celebrities, conservative influencers, and politicians. When they retweeted my content on their platforms, my following jumped from 300 to 7,000+ in a matter of months.
Today, because of my active engagement on the app, I generate 1.0M - 2.2M monthly impressions organically. This means I do not have to pay-promote my content to reach the people I desire. I’ve built a tribe on Twitter; and collectively, my platform, coupled with the other influencers in our circle, empowers 500,000+ followers.
My social media presence is proof that even with a small following (compared to the people I’m connected to), my voice still has impact. And as more people embrace the messages, my book sales jump. Of course, book sales are just small ticket items within The Foundation. I use these resources to establish credibility and authority in this space. My focus isn’t on book sales alone but rather speaking engagements, enrollment into LiyahAmore University, and more.
But I could not have this expanding platform if I feared promoting my content. I could not experience this kind of impact if I didn’t push myself to become public.
That’s key, and something you must embrace if you desire to create a career as a Writerpreneur.
Too often, fear cripples a Writerpreneur’s impact. And while defeating fear is easier said than done, there is a method you can use right now to break that stronghold … even without you saying a single word.
In this Empowering Guide, I want to teach you this remarkable strategy. Recently, I’ve added a new marketing service to The Foundation as a type of solution for authors like you who fear self-promotion.
The strategy is called “influencer marketing,” and it is the fastest method for bolstering your platform, book, and brand to a wider audience.
In this complete guide, you will learn about:
So, without delay, let’s get straight into this teaching.
The History of Influencer Marketing
As authors, we all know the importance of effective marketing. You can have the perfect book that solves your audience's problems. But unless you know how to reach people and persuade them to purchase your product, your book remains obsolete.
Marketing is best understood as proper positioning in a targeted market. Once positioned, you use different communication strategies that highlight the value your product brings to a community, tribe, or audience.
Inside LiyahAmore University, I spend a great deal of time teaching the science behind this skill set. Most authors have elementary knowledge about this marketing field; and too often, they position their product (book) in a market that isn't interested in their works.
Consider my ministry and its products or services. I do not promote my works to just everyone. I am positioned strategically in the Christian self-publishing market. I'm also positioned in the conservative political market. Therefore, the content, books, and services I deliver are easily received by those who are interested in both topics.
Essentially, that is how effective marketing works; and when you're just beginning this journey of writerpreneurship, it's difficult to cultivate a space for yourself in such a competing market. For this reason, brands have leveraged the influence and power of famous people to help promote their products or services.
Think about the celebrities you see in various commercials. At times, you purchase a product because your favorite icon was featured in the ad.
This is the basic premise of influencer marketing.
For the sake of this lesson, here's our working definition:
Influencer marketing involves outsourcing key leaders in the virtual space who will bring awareness to an author's brand. By purchasing sponsored content (i.e. blog posts, social media posts, video content, website ad space), an author can rely on an influencer to promote one's brand and book to a growing audience.
And over the last decade, this strategy has taken over the social media sphere.
Social Media Marketing: 2010 and Beyond
We know the power of social media. It is the one area where brands can fish for their ideal customer for virtually free. This is also a perfect place to locate readers who will be empowered by your books and services.
Since 2010, social media marketing has enabled people to become instantly famous. In fact, the barrier to entry into the fame life is so low, cat-lovers have discovered ways to become well-known.
Celebrities who have taken to Instagram, Facebook, and even LinkedIn have discovered ways to monetize their platforms by selling their influence to businesses who want to promote to a wider audience.
And over the years, smaller accounts (what we call micro-influencers) have emerged, giving other brands opportunities to advertise their products.
Types of Online Influencers and How Each One Leverages Their Platforms
Not all influencers are the same, and not all influencer platforms deliver the same results for each brand that hires it.
A great article from SenseiMarketing analyzed the various types of influencers, so let's discuss them here:
The Stats Behind Influencer Marketing and Why They Matter to Writerpreneurs
One lesson I stress to my clients, scholars, and readers is this: Your books are a part of your business or ministry. They are branches of the overall work you’re called to deliver. Therefore, in order to see them thrive, the core business or ministry must thrive. And the only way that will happen is when Writerpreneurs apply best business practices to their works.
In the online space, the way to thrive is by studying the current marketing trends, which can inform a person’s next moves. And in this section, I want to highlight 10 stats that prove why influencer marketing is key to a writerpreneur’s success.
How Authors Can Leverage Influencer Marketing and Reach the Masses without Saying a Word
By now, you get an idea of how influencer marketing can work for you as a Writerpreneur. The purpose behind influencer marketing is to level-up your own platform exponentially and within a shorter time frame. If your current platform only has 100 followers, and only 1 person has purchased your book, then working with a micro-influencer can take your brand to the next level.
The more leverage you pull with an influencer, the quicker your own platform will increase, because audiences love being a part of a collective. I've discovered this within my own political network. The influencers connected to my brand willingly share my content and books with their followers, because we are all preaching a similar empowering message. And our followers often follow the same influencers, which gives them a holistic online experience.
If you can implement this same strategy within your authorship, you will discover how easy it is to position your business or ministry before millions.
Steps You Can Take to Leverage This Marketing Potential
Now that you understand the science behind influencer marketing, let's discuss how you can get started in this process.
How The Felecia Killings Foundation Can Help You Leverage Influencer Marketing
In the online space, there is a place for every voice, every book, and every message. But it’s up to the creators of such works to position themselves before the masses.
When fear kicks in, preventing you from delivering to the market what God has placed in your heart, you can overcome that challenge by putting your product in the hands of an influencer who is reaching millions already.
At The Felecia Killings Foundation, we’ve developed the solution for Writerpreneurs by crafting compelling content that features our authors’ books.
Quite often, new authors look for opportunities to come their way to help bolster sales for their books. When they do not see them, persistent writerpreneurs forge their own opportunities.
But rarely do they consider purchasing opportunities that help them reach their goals.
In 2020, I determined to give more Beloveds within my audience the opportunity to share their greatness with my growing network. Through my influencer marketing services, I help writerpreneurs promote their books and brands to a vast audience that continues to grow each year.
As a writerpreneur, this strategy delivers multiple benefits to you:
Our influencer services include:
If you’re looking to scale your platform, influencer marketing is the #1 solution for promoting your books … even if you’re deathly afraid to promote them yourself. This marketing method is doing wonders for our current clients, and I know it will surely empower your platform.
If You're Not Published Yet and Want to Make 2021 Your Year, Enroll Today in LiyahAmore University
If you would like to connect with me and other women who are building social, political, and economic empires in this new decade, I encourage you to join our newest virtual work, My Beloved Women's Ministry.
It's FREE to join, thanks to our Beloved Sponsors.
And each year, I host a powerful virtual and in-person conference where you can receive more advanced training for your vision.
When you are ready to take your ideas to the next level, enroll in LiyahAmore University, our 6- and 12-month training program for new authors. At The Felecia Killings Foundation, we work specifically with our women members, clients, and scholars to help them launch an online business or virtual ministry using their authorship.
As new clients enter our award-winning, book-publishing program, we bring their stories to the public on our national platform.
If you desire to write and publish a book, visit our school today or download our FREE Welcome Packet. Read more case studies and testimonials from our past clients. Gain insight and direction for your own work.
Then schedule your FREE 30-minute consultation with me so we can discuss your vision. From there, you will learn more about tuition costs, time commitment, and more. And within 72-hours, we will get you booked for the 2021 calendar.
Beloved, by the end of your training, you will become a published author within 6-12 months. You will also have your book featured on our website for life. We will bring your voice and message to our national platform, which reaches millions each year via Twitter and other social sites. And you will be empowered for a new career that focuses on your God-given calling.
I pray this lesson empowered you, Beloved. You can read more FREE lessons right here and here.
And as always, let's grow together!