This week's look at Black Outreach forces us to consider how the conservative base, namely its leaders and pundits, fail to reach voters who possess the same conservative values we have.
For years now, I've addressed the ongoing need to improve conservative messaging. In the 4th edition of my book, The Fifteen 20 Rise, I provide a clear framework for effective Black Outreach based on research and best marketing practices.
Since launching that work, every Conservative Candidate who applied the principles witnessed a significant increase in the number of Black voters supporting their message.
Some time ago, I sat down with Devin Jones, the Founder and Chairman of South Side Republican Organization. During our interview, he shared how he implemented the strategies I taught in my book.
He attested, no one can deny the results.
And that's what I'm always after.
However, it's impossible to broker conservative political deals with diverse voting blocs if the entry point to these discussions entails racist rhetoric.
I often compare modern mainstream conservative messaging to serving customers a 5-star dinner on a trash lid. No matter how good the food is, no one will purchase the meal when it is presented in such a disgusting manner.
That is the trouble we're facing right now.
And for Conscious Black Conservatives like me or Devin or Maj or any others, whenever we present the empowering message, mainstream Conservatives seem to remind Black voters why the current platform is nothing but a trash lid.
The time to pivot is now and here's why.
Black communities love us.
They love our work.
They wholeheartedly embrace our conservative message.
For those of us who identify as Black Republicans, they welcome us.
We have no problem talking to our people about conservative politics.
But we won't tell our people to embrace a political party that calls them "slaves on a plantation" or "brainwashed voters." Neither will we ask them to support Conservative Candidates who will NOT show up in their communities.
We will, however, continue spreading the empowering message of Conscious Conservatism, because it works. It's based on Kingdom laws and principles, and it proves how conservative politics protects what Black Americans are building.
The secret to brokering new conservative political deals, therefore, is to fix messaging on all mainstream platforms. This also includes major independent conservative platforms with millions of listeners and viewers.
Messaging is key.
Since bringing the empowering word to Twitter, I've watched God open doors of opportunities for me to speak to millions nationwide. This is His favor. And I'll continue this work of ministry for as long as He asks.
But I am not the only voice.
As I shared in a previous lesson, your time is now to bring forth the empowering message.
Today, more Conservatives are activating their calling in their communities. The Ancient Texts teach us, "Seek first the Kingdom of God and all its righteousness, then all these things will be added to you" (Matthew 6:33).
As you activate based on your God-given vision, God will present you with opportunities that magnify your message.
He will then place you before experts to help you administrate your calling in a spirit of excellence.
Your next step is to invest in your training.
From there, walk out your purpose.
Join the ranks of other dynamic leaders who are building in their communities.
Present conservatism as a viable solution.
And when possible, take over your local party so it does EXACTLY what it's supposed to do.
This is effective outreach, and it starts with you, Beloved. We don't wait around for permission to do what's right. We do the work by showing up and PROVING our ideology and policies are better. And whenever we see our Party showing out in full disrespect to other Americans, we pull up with our principles to check them!
This is how we win this next round.
Are you ready to activate?
Felecia Killings is an Award-Winning Coach, Best-Selling Author, and CEO of The Felecia Killings Foundation. Since 2011, she's trained men and women to build virtual ministries using their powerful stories while helping them cultivate a strong leadership presence in the online space. She is the author of the best-selling compilation, the Conscious Conservative Book Collection, and her newest works, My Beloved Women's Ministry Book Collection, offered exclusively at The Felecia Killings Foundation. In addition, she oversees the company's book-publishing services. In 2022, she opened the door for rising leaders in her ministry and movement to have their books published on her national platform.