Teaching Conservative Leaders the 10-Step Process for Building Their Political Platform Using Their Authorship | Conservative Political Leadership Volume 2
What does it take to get your message to the masses? When looking at today's top-tier thought leaders, do you often wonder how your vision can reach their heights in the social, political, or economic spheres?
For today's Empowering Post, I want to teach you key principles that will help you establish your new online platform, starting now.
More specifically, you will learn the 10-step process necessary for building your work, including:
Quite often, new leaders do not see their books as a part of something bigger. They do not treat their books as an extension of their personal or professional brand. They see it as simply a work that should easily generate income “because God told them to write it.”
But when it comes to building an online platform that reaches the masses in the social, political, and economic spheres, leaders who experience the greatest rewards are the ones who invest the most in their works.
Nothing in this online platform industry happens by chance or luck. There are systems, strategies, and procedures that guarantee one's success. When you understand these processes, you are better equipped to excel.
And within this Guide, I will teach you how to create the road map to your success.
Now, let's get started.
Step 1: Examining the Overall Vision for Your Platform and Performing Backwards Mapping to Identify How You Will Reach Your Goals
Back when I worked as an English instructor, our department created curriculum maps that helped each teacher deliver standards-based learning to all our students. To accomplish this feat, we performed “Backwards Mapping.”
The concept is simple: to know where we want students to be, we must have a clear vision and destination. To get them to that destination, we must plan backwards. For example, if we wanted students to read 10 novels in one year, we set the destination and implemented learning objectives in a backwards motion.
I want you to apply this same technique when thinking about your online platform. Consider your vision or the overall aspiration for your work.
Here are some questions to consider to help you plan backwards:
These are just some questions to get you thinking. And once you have a clear idea of where you want to be, you can better map your objectives, which help you reach your ultimate goals.
Step 2: Forming a Strategic 25-Year Plan for Your Online Political Platform
In the first step, you learned about Backwards Mapping. During this second one, I want to show you why success is based on how well you plan.
In our online course, The Write Conservative, I teach my author-clients how to develop a simplified business plan for their platform and authorship. This plan is simply an outline that highlights how to achieve one's goals.
I want you to think of your business plan as the blueprint for your vision, casting light on how you intend to reach your goals.
The Writerpreneurs Business Plan is not complicated or dense like your traditional business plans. Instead, it is based on best practices for launching your work using the virtual space. Here are the areas your plan will highlight:
This blueprint is what my author-clients revisit throughout their training, because as they learn more about the virtual landscape (and how their books play into it), they can record their systems of operations that lead towards success.
Step 3: Identifying Your Core Message, Core Story, and Ideal Audience
Quite often, new leaders know they want to write a book. But they don’t know which story to select. Should they write about parenthood? Should they create their memoir, even though no one knows them? Should they write about ministry, business, or any other topic?
Ideas are endless.
But when it comes to crafting an entire online platform around your authorship, your first book must be tailored to your audience. Here’s my example.
When I first took my services online in 2015, I had already published my first book, Fear, Faith & Patience. I wrote it in response to the widespread lies from media regarding my character and my case. Now, when I had initially published the book, I made a few sales. I landed a few radio interviews. But my platform didn’t increase because of my first book.
It didn’t grow until I brought my teachings regarding Christian Writerpreneurship and conservative politics to the online space.
I initially began this work because I wanted to know how other Christian Authors succeeded. And when I couldn’t find one single writing coach to teach me how to generate a full-time income with my work, I turned to online entrepreneurs for help.
That’s when I began crafting content that merged best business practices with Christian authorship. And in 2016, I coined the phrase, “Christian Writerpreneurship,” which slowly became a go-to term for authors of this caliber.
As I shared my content (video teachings, blog posts), Christian Authors were attracted to my lessons. They didn’t come to purchase my first book. Instead, I built an audience based on the needs in the market. And from that need, I carved a niche, which resulted in my platform reaching national levels.
In like manner, you want to consider the exact message you’re called to deliver. Most people won’t care about your personal life story unless they can see themselves in your story.
Readers are selfish because they want knowledge that will help them.
They want to know how your book will empower them. They want to know how your words will transform their lives.
As a coach, I don’t use my voice, my platform, or my content to speak about myself (unless it relates to a lesson I’m teaching). I focus on my audience; and each time I deliver what my audience desires, my platform and income increase.
So, as you move through this lesson, consider what story or message you will convey.
From there, you are ready to move forward.
Step 4: Determining How Best to Package Your Message So It Reaches the Masses
So, now we come to the point where we determine how you will present your story or message to the world. Now, naturally, you will want to put your words in a book. But truth be told, the audience you have may not actually be avid readers. In fact, they may want you to deliver your message in video or audio. They may want to engage in an online course. They may want to enjoy your message through a Twitter Class.
As you consider your plans for building your online platform using your authorship, be open to the format your audience desires.
Of course, still publish a book! Do not neglect that. But think about other ways to package your message.
Books open other doors of opportunity at a higher level. Leaders, influencers, and other ministers will see your book as an authority source.
But while your audience may not purchase all your books, folks who value intellect will. And before long, they will invite you to speak, to train, to equip, and to host on their platforms, thereby growing yours.
Step 5: Hiring the Appropriate Experts to Help You Manifest Your Vision
I cannot tell you how many times I’ve listened to novice writers tell me, “Well, I can write the book myself and just send it to an editor later.”
Beloved, no, you can’t.
I know you can’t because you would have already done it. You would have already published that book. Your manuscript would be completed right now. Instead, that idea is still sitting in your head, growing crusty and old. Meanwhile, someone else has hired the appropriate training experts and is a best-selling, award-winning author.
In a previous lesson, I taught you the importance of hiring a writing coach. In another lesson, I taught you about the importance of hiring a skilled editor and proofreader.
There is a reason God has placed such experts on your pathway. And if you intend to manifest your vision, you need to get the right training. There is no way around it.
Step 6: Constructing Ideas and Plans for Your New Book
Once you’ve received the proper education and training, you will find your ideas taking flight. In other words, all the inspiration you need comes after you’ve collaborated with the right experts who will lead you down the right path.
As ideas come, write them down. As a scholar in The Write Conservative Course, we provide a comprehensive business plan and templates to help keep your ideas in one place.
No matter what, do not let those ideas fall.
Sometimes the ideas that come to you in this moment are actually for the future.
Step 7: Promoting Your Ideas on Social Media to Garner Attention and Hype Around Your Upcoming Book
Every scholar in The Write Conservative Course is shocked when I tell them to promote their book long before they write their book. And there is a reason for this.
As you work on building your online platform, your audience will help inform your book’s content.
For example, you are probably aware of my conservative activism on Twitter. Prior to dominating that space, I had an idea to write a book about Conscious Black Conservatism. But I wasn’t sure what needed to be in the book to make it impactful.
Well, guess what?
The audience I built in Twitter Class solved that problem by revealing the knowledge they needed to best understand Conscious Conservatism and its benefits. I took the idea of writing this book, told my Beloveds it was coming, and then waited for my people to reveal what needed addressing.
And this is one reason why you want to promote your book BEFORE it is written.
Start engaging your online audience with your ideas. Ask questions, create discussions, start a Twitter discussion every now and then.
But get the people involved with your project BEFORE you construct the project. Not only will it inform your book, but it will also build buzz for your project the day you publish. (That means book sales on day one!)
Step 8: Preparing to Write, Publish, and Distribute Your New Book
Now that you have an idea about the message you will convey; and now that you’ve generated some ideas from your online audience, it’s time to research and write the book.
Research doesn’t mean you have to find 10+ books related to your topic. Research can be social media observations, qualitative analysis (interviews, for example), journals, and more. Research is your way of discovering what is and is not present in the market.
As you engage in this exercise, you will discover why writing your manuscript is much easier than you know.
For example, I remember one time, I constructed an e-book in just 10 hours. But before I began writing, I performed so much research that the information flowed quickly through my fingers.
It is quite possible for you to write your whole manuscript in 30-60 days. Once you’ve gone through some writing coach sessions, and you’ve performed the necessary research, your mind is ready to produce content.
There are significant benefits to performing research prior to writing your book.
Once your research is complete, you can construct your manuscript with the help of your writing coach.
Inside The Write Conservative Course, we will teach you how to get into this practice. And eventually, you will discover how easy it is to publish books. Before long, you’ll be working on your next project in the same year.
Step 9: Creating a Powerful Launch Event for Your New Platform and Book
Once your manuscript is completed, it’s time to send it to your editor.
Now, remember, not all editors perform the same duties. There are levels in this process. That’s why with a great writing coach, you can save hundreds of dollars on editing fees when you know how to properly construct your book.
But after it is completed, once it’s been edited, the experts will help you upload, publish, and print your books.
However, this is not the point where you rest and relax, Beloved.
As the experts are working to finalize your project, you need to work on creating a launch event that will prepare your audience to purchase your new book.
Your event can be online or offline, depending on your preference. Ideally, if you have a strong online presence, it’s best to host an online event like a webinar, a virtual summit, or a book party.
Launch events are necessary because they serve as a marketing agent for your new release.
And as a scholar inside The Write Conservative Course, we will create a launch event for you to celebrate the release of your new book.
Step 10: Engaging with Your Audience on a Consistent Basis to Scale Your New Online Platform
Here is where most leaders eventually fail.
They go through the initial steps successfully. They complete their book. They host their launch event.
And then the buzz dies.
Suddenly, they are without sales, without interviews, and without engagement.
You can avoid this slump by engaging in aggressive marketing campaigns that keep your audience wanting more. At this point, your only job as a online leader and author is to promote your book by engaging in a systematized content marketing plan.
Content marketing is more than basic promotions. You won’t build an audience by randomly dropping your book cover in a Facebook group.
Content marketing involves strategically curating and creating materials that provide a holistic, empowering experience for your audience. This includes blogging, podcasting, or creating a highly engaging YouTube channel.
Whatever medium works for you, leverage it to the fullest to keep your audience engaged. This is how your online platform will continue growing.
It's Your Turn to Act
Now that you have the road map to your success, it’s time to record some ideas.
Get a notepad and pen, and construct the vision and mission you have as a Conservative Leader. Identify the message you’re called to deliver. As you cultivate it, share that message with your online audience.
In time, you will see great results.
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Over the last 10+ years, I've worked in the publishing, leadership development, non-profit, and media relations spheres, becoming a nationally-recognized Communications Specialist whose keen insight has helped leaders and organizations reach millions of people with their vision, mission, brand, and core message.
Like so many experts, I recognize the power of the written and spoken word.
Our words create our worlds.
And when we know how to effectively frame our messages and stories, influence becomes inevitable.
I have a genuine passion for strengthening an organization's relationship between its internal and external stakeholders. And since 2011, I have taught leaders the power of the written and spoken word to elevate their platforms and companies within their industries.
My methods for building relationships between various stakeholders are based on applying universal principles that guide human behavior and interaction. My core philosophy includes practicing the Law of Love, the Law of Grace, the Law of Faith and Power, and much more. By implementing these values into my work and my clients' projects, I have helped elevate an organization's brand and thought leadership to national heights.
What I’ve done for my personal and professional brand can be applied to yours, Beloved. I have been featured on primetime shows including FOX Primetime, FOX and Friends, the New York Post, FOX Digital, Red State, Sonnie’s Corner, Victory News Media, Cross Country with Lawrence B. Jones, the Dinesh D’Souza Podcast, News Nation, and many more!
And my academic credentials speak to my ability to see your vision clearly and to develop an effective communications plan that also entails coaching services you won’t find anywhere else.
As a graduate of The University of California, Davis, I hold a Bachelor of Arts degree with double majors in English and African American Studies. I also hold a Master of Arts degree in Education. And it’s my desire to continue working with leaders and their organizations who are dedicated to solving problems for millions of people in the social, political, and economic spheres.
If you’re searching for an expert to fill the communications gap in your organization, or you are a rising leader who wants to launch your platform, here are three ways we can work together to manifest your vision.
For political leaders with conservative values, I teach my clients how to provide political education and access on the Right to Black voters across the nation. Through The Conscious Conservative Movement Leadership Training and Development, my leader-clients learn how to build their political platforms that reach millions of people online with their empowering message. In addition, they develop advanced skills in performing the nation’s top Black Outreach efforts that empower Black communities, help secure conservative victories each election cycle, and build the Conservative Alliance nationwide.
For women leaders with conservative values, I teach my clients how to empower their communities’ social empires through new economic opportunities. Through My Beloved Women's Leadership Training and Development, I teach my clients how to become full-time authors, coaches, and ministers using the online businesses and virtual ministries model.
When working with non-profit organizations as a Communications Specialist, I deliver strategic lessons that position each organization as industry thought leaders in the social, political, and economic spheres. Through Killings Communications Leadership Training and Development, I teach non-profit leaders how to create online movements that bring their organization's vision, mission, and core message to national heights. Using the power of book publishing, content marketing, social media, social networking, independent and mainstream media outlets, and building authentic online relationships with key stakeholders, my non-profit clients develop a systematic communications department that helps them meet their organization's annual goals.
To learn more about my services and how we can work together, schedule a FREE 20-minute consultation today at CoachFeleciaKillings@gmail.com.
Felecia Killings is the Founder of Coach Felecia Killings Omnimedia, Inc., a diversified media, coaching, consulting, and publishing company that transforms ordinary people into extraordinary thought leaders. Through her work, she teaches leaders how to manifest their visions in the social, political, and economic spheres.
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