Welcome to a new Empowering Post hosted on our new blog, Writerpreneurs Millions.
I am Felecia Killing, award-winning coach and Founder of The Felecia Killings Foundation. Our mission is to help you build, launch, and scale your business or ministry around your authorship. Since 2011, I've worked with new and aspiring authors, helping them transform from average writers into powerful writerpreneurs.
Since then, hundreds of authors have learned what it takes to be truly successful in their calling; and I couldn't be more excited about the thousands more who will partake in our training. It's simply an honor to be the voice that empowers you for success.
In 2019, The Foundation experienced explosive growth. If you follow me on Twitter and other social media platforms, you've noticed how my influence has expanded immensely. And now my platform is connected to a massive network that comprises 250,000+ followers.
Anytime I experience growth in my virtual ministry, I immediately construct lessons that will help you reach new heights in your business or ministry. And in 2020, I've added a new blog to The Foundation called Writerpreneurs Millions. This site will teach you specific strategies that will help you position your platform to reach the millions.
This blog is geared towards those who have gone through my online training or those who are considered seasoned authors. You have a book published, but you're struggling to accelerate your platform so you reach new heights. Perhaps you're looking to secure more speaking engagements, more followers, or more opportunities to expand your brand's awareness.
At the core, you're searching for answers that will help you scale your work, because you truly desire to get your message to more people beyond your sphere of influence. (In another lesson, I will teach you about scaling and how this plays a role in reaching millions.)
If that is you, then Writerpreneurs Millions is the place to be to receive FREE educational resources that teach you about crafting an aggressive marketing plan for your venture.
Now, for our opening post, I want to focus on a specific marketing strategy that has elevated numerous brands within the online space. By brands, I am including your work, Beloved. As you learned from our Christian Writerpreneurs blog, you are a business or ministry. Your story is a part of your service or offering. You package your service in a book, and you sell your solution to your audience (readers).
In other words, you are a brand. And Christian Writerpreneurs who treat their authorship as a brand, business, or ministry see the greatest results.
Getting back to my previous point, in order to thrive in your venture, you must apply an aggressing marketing plan. And in today's time, infleuncer marketing delivers optimal opportunities for you to tap into new audiences seamlessly.
So, grab your pen and notepad. Today's teaching, which is a part of our exclusive "Scale for Profit" class inside LiyahAmore University, will help you learn how to leverage this marketing strategy.
I know it will bless you! Let's get started.
The Story Behind Influencer Marketing
We all know the importance of effective marketing. You can have the perfect book that solves your audience's problems. But unless you know how to reach people and persuade them to purchase your product, your book remains obsolete.
Marketing is best understood as proper positioning in a targeted market. Once positioned, you use different communication strategies that highlight the value your product brings to a community, tribe, or audience.
Inside LiyahAmore University, I spend a great deal of time teaching the science behind this skill set. Most authors have elementary knowledge about this field; and too often, they position their product (book) in a market that isn't interested in their works.
Consider my ministry and its products or services. I do not promote my works to just everyone. I am positioned strategically in the Christian self-publishing market. I'm also positioned in the conservative political market. Therefore, the content, books, and services I deliver are easily received by those who are interested in both topics.
Essentially, that is how effective marketing works; and when you're just beginning this journey of writerpreneurship, it's difficult to cultivate a space for yourself in such a competing market. For this reason, brands have leveraged the influence and power of famous people to help promote their products or services.
Think about the celebrities you see in various commercials. At times, you purchase a product because your favorite icon was featured in the ad.
This is the basic premise of influencer marketing.
For the sake of this lesson, here's our working definition:
Influencer marketing involves outsourcing key leaders in the virtual space who will bring brand awareness to an author's brand. By purchasing sponsored content (i.e. blog posts, social media posts, video content, website ad space), an author can rely on an influencer to promote one's brand and book to a growing audience.
And over the last decade, this strategy has taken over the social media sphere.
Social Media Marketing: 2010 and Beyond
We know the power of social media. It is the one area where brands can fish for their ideal customer for virtually free. This is also a perfect place to locate readers who will be empowered by your books and services.
Since 2010, social media marketing has enabled people to become instantly famous. In fact, the barrier to entry into the fame life is so low, cat-lovers have discovered ways to become well-known.
Celebrities who have taken to Instagram, Facebook, and even LinkedIn have discovered ways to monetize their platforms by selling their influence to businesses who want to promote to a wider audience.
And over the years, smaller accounts (what we call micro-influencers) have emerged, giving other brands opportunities to advertise their products.
Types of Online Influencers and How Each One Leverages Their Platforms
Not all influencers are the same; and not all influencer platforms deliver the same results for each brand that hires it.
A great article from SenseiMarketing analyzed the various types of influencers, so let's discuss them here:
How Influencer Marketing Works for Writerpreneurs
By now, you get an idea of how influencer marketing can work for you as a Christian Writerpreneur. The purpose behind influencer marketing is to level-up your own platform exponentially and within a shorter time frame. If your current platform only has 100 followers, and only 1 person has purchased your book, then working with a micro-influencer can take your brand to the next level.
If you're looking to generate more sales for your book, then working with a micro-influencer who also offers an Advocate Service is best.
The more leverage you pull with an influencer, the quicker your own platform will increase, because audiences love being a part of a collective. I've discovered this within my own political network. The influencers connected to my brand willingly share my content and books with their followers, because we are all preaching a similar empowering message. And our followers often follow the same influencers, which gives them a holistic online experience.
If you can implement this same strategy within your authorship, you will discover how easy it is to position your business or ministry before millions.
Steps You Can Take to Leverage This Marketing Potential
Now that you understand the science behind influencer marketing, let's discuss how you can get started in this process.
Felecia Killings | Brand Influencer for Christian Writerpreneurs
Quite often, new authors look for opportunities to come their way to help bolster sales for their books. When they do not see them, persistent writerpreneurs forge their own opportunities.
But rarely do they consider purchasing opportunities that help them reach their goals.
In 2020, I determined to give more Beloveds within my audience the opportunity to share their greatness with my growing network. Through my influencer marketing services, I help writerpreneurs promote their books and brand to a vast audience that continues to grow each year.
As a writerpreneur, this strategy delivers multiple benefits to you:
My influencer services include:
In addition, all who purchase our Influencer Marketing Services receive lifetime access to our award-winning, online school, LiyahAmore University. Our program contains hundreds of premium lessons that teach you about aggressive marketing, which you can do on your own.
As I shared in the Introduction, today's teaching is a part of one of our new classes. So, if you want to learn more, get connected today.
Until next time, Beloved, be blessed. I will share another Empowering Post with you shortly.
And as always, let's grow together!