How to Turn Your Authorship Into a Full-Time Virtual Ministry and Coaching Program: The 9 Pillars to Get You Started
Welcome to My Beloved Women's Ministry Blog Series where I teach women leaders how to fulfill their God-given purpose using their stories and expertise.
I am Felecia Killings, an Award-Winning Coach and CEO of The Felecia Killings Foundation. Since 2011, I've worked with women leaders to help them craft compelling books based on the core mission God has given them.
Over the years, I served as a writing coach and book-publishing specialist. But in 2016, my platform skyrocketed in the virtual space as I began sharing the message God called me to deliver.
Since that time, my voice and platform have reached the heights within conservative politics. My political Movement (the Conscious Conservative Movement) and its books became household names among Republicans and Conservatives. I accomplished this feat by simply bringing the Kingdom message to people who had not heard it before.
And I used my hard story as a catalyst to bring an empowering message to millions online each year.
But I did not reach these heights by luck or happenstance.
I implemented best business practices for the online market, and I used these strategies to help me launch a dynamic virtual ministry.
Today, I want to teach you how you can get started on this journey as well.
Perhaps you're a published author and have not seen massive book sales. Maybe you're a published author who knows you have more to give to the market but you simply don't know where to begin.
Whatever your current status, today's Empowering Post will move you forward on this journey so you commit to your God-given purpose full-time.
Now, let's get started.
The Power of Virtual Ministries in 2022 and Beyond
I remember back in March 2016, the Holy Spirit said, "I want you to start a virtual Bible study."
"What in the world is that?" I asked.
I immediately began my search for what that phrase meant, but could only find a few articles to help.
I found resources that talked about online and internet churches, but nothing of great substance.
I continued to search and search...but it seemed like anything related to virtual or online churches/ministries was more negative than positive.
This usually happens whenever there's a new thing or a new movement taking place. People criticize it to the point that nothing good comes out of it.
But I knew I heard the Lord when He mentioned this to me, and I was determined to do what I could to answer the call.
In today’s time, Beloved, we are confronted with new shifts in politics, culture, and faith. Whereas we once freely congregated in our respective assemblies, we are now faced with new challenges that threaten our liberties.
In 2020, a plague hit America that dramatically crushed our market and economy.
Fear of this widespread virus compelled states to forcibly close businesses. Children were prevented from attending traditional schools. And many churches were forbidden to assemble.
In times like these, we must be grateful for the prophetic voices who foresaw such events. We must be grateful, for while the rest of the world was in chaos, God was still speaking to His people, reminding them that He was their ever-present help in time of need.
Back in 2016, the Holy Spirit told me to develop the virtual ministry training solution that would prepare His people for this next wave of revival and reformation.
And for 4 consecutive years, I preached this message and the principles on my social media platforms.
What is a Virtual Ministry?
I'm often asked this question by several people, including ministers.
Whenever they ask me, "What do you do for a living?" I tell them, "I help Believers build virtual ministries using their authorship."
Most have no idea what I'm talking about, so here's what I tell them: "I help Christian Authors, Speakers, and Spiritual Leaders build virtual ministries that will change the world using the written and spoken word."
In other words, I help Believers who feel called to start a work using the online space to promote and spread the message God gave them.
I share with people that this is a part of the new wave of revival and reformation, which is sweeping the nation.
Building a virtual ministry involves more than simply writing a book or having a physical church to spearhead.
It's about finding people from all over the world who are hungry for the message God deposited in such ministers; and creating an online home, hub, church, or community where each member can be fed on a daily basis.
You won't find many people today who will attend local churches every day to be equipped. Times are different than they were in early American history.
But you will find people online who will eagerly consume any word from the Lord as long as it's delivered to them consistently.
Here are a few articles that explain more about the role and purpose of online churches and ministries and the ways some people react to them:
Thus, online ministries have become a viable solution.
And when that system is properly in place, a minister can commit to her calling full-time.
If this is you, Beloved, here are the 9 pillars to get you started.
Pillar 1: Your Vision
According to BusinessDictionary.com, a vision is "an aspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serve as a clear guide for choosing current and future courses of action."
Another definition follows: "A vision statement for a company or organization focuses on the potential inherent in the company's future, or what they intend to be."
When working with my clients, the first lesson I teach is about identifying the vision God gave them. This vision can be as small or vast as they desire. Some visions are for local reach while others are for a national or international platform.
No matter the size, vision is important.
But before my clients can expect to launch a successful virtual ministry and coaching program, they must clearly articulate their vision so people can eventually run with it.
When constructing your vision statement, consider your aspiration for your virtual ministry. How will your vision solve a problem that transforms lives?
These are just simple questions to ask, and your answers will eventually frame the overall structure you have for your virtual ministry.
To give you an example of what I mean, here is the vision for my virtual ministry: "At The Felecia Killings Foundation, our vision is to be the premier educational platform that delivers spiritual and practical training to 10,000,000 leaders with conservative values."
Pillar 2: Your Mission
The second pillar is to clearly identify and articulate the mission of your virtual ministry.
According to BusinessDictionary.com, a mission statement is a "written declaration of an organization's core purpose and focus that normally remains unchanged over time."
It can "serve as a filter to separate what is important from what is not, clearly states which market will be served and how, and communicates a sense of direction to the entire organization."
To discern between the vision and mission statement, think of one as the cause and the other as the effect.
Within your mission statement, include information that will demonstrate how your ministry's goals will empower your readers and future clients. In addition, include quantifiable information to help you pinpoint your target goals throughout your ministry's lifetime.
Here is the mission statement for my virtual ministry: Our mission is to equip 10,000,000 leaders for the work of their ministry while showing them how to become a leading voice on a local, state, or national level. By teaching spiritual and practical principles, our leaders will show their communities how to build social, political, and economic empires based on Kingdom principles.
Pillar 3: Your Message
Once you have developed your vision and mission statements, it's time to consider the core message God has called you to deliver.
Often times, when authors or ministry leaders enter the publishing world, they aimlessly produce books that do not have a clear focus. Many writers share their stories in a chronological order, thinking this will appeal to readers because the writer's experience was simply traumatic, yet empowering.
But that is not the making of a good book.
Neither is it the making of a successful virtual ministry.
To truly thrive, you must identify a clear message that will serve as the hallmark of your virtual ministry's brand. This message will mark you as the go-to expert on a specific topic; and this message will elevate your platform to the heights in your industry ... when you apply the remaining pillars of this teaching.
Within my virtual ministry, my core message focuses on revival and reformation. More specifically, I teach my audience (the Beloved Tribe) how to build social, political, and economic empires based on Kingdom principles. I packaged this teaching in one of my books, Conscious Black Conservatism. And from there, any content I produce within my virtual ministry extends from this core message.
When thinking about your core message, consider the following questions:
Pillar 4: Your Content
Once you have identified your core message, it's time to create bite-sized content pieces that broadcast it.
In 2016, after receiving instructions to launch my virtual ministry, I created a Facebook group to share my message with women. During my LIVE teachings and social media posts, I began sharing more about the history of American revivals and what God intended to do this next round.
I often shared how God would use the "least of these" to carry out His work in this end-time. He would empower those whom society rejected and elevate them to the highest heights because they have a message for a specific segment in society.
The more I shared these teachings, the more my Facebook group grew. As God began urging me to incorporate politics in my message, my platform expanded exponentially within the conservative space.
The bite-size content I produced on social media drew an audience to my platform whom I never expected. As the people engaged with my material, the social media algorithms boosted my messages into the conservative political space.
At that point, I recognized that my core message was not simply for the women in my Facebook group, but for millions of people who needed to know how to do things God's way to get His results.
Pillar 5: Your Audience, Its Needs, and Additional Content
What you will notice from the previous pillar is the shift that happened in my initial audience. Whereas I expected my core message to only hit a small group of women, God's purpose was to bring my voice to the nation.
As you begin sharing your core message, you will discover the type of audience that is attracted to your message.
Your audience may consist of other women. It may be single mothers. It may be widows.
In my case, it was the entire Conservative Movement.
As you attract your niched audience with your specific message, pay attention to their demographics.
Are they married? Single? Teenagers? Single parents?
Do they work? Own a business? Own a home? Have part-time or full-time job?
More importantly, what are their pain points? What needs do you observe among them?
In my case, I clearly recognized Conservatives' inability to make strong connections with Black voters, who are the most conservative voting bloc in this nation. I noticed how Republicans often used anti-Black messaging to appeal to their audiences, whom they genuinely believe are extremely racist.
As I noticed these patterns, I began crafting long-form content on my website's blog. Each article, ranging from 2,000 to 5,000 words, spoke to these issues and presented a better alternative to the current political talking points. I recognized within my Beloved audience how many could not understand why they were constantly accused of being racist, despite them repeating racist talking points that got them slapped in these political streets.
Through my blog posts, I helped my audience understand Black History, Black Conservatism, and the current Republican Party's push to keep Black voters away. The more I taught Beloveds about the nonsense, the more they rejected the lunacy on the Right. As a result, racial barriers were broken and today we see more White Conservatives and Black voters building a political alliance.
As you identify the type of people God brings to your virtual ministry, understand your bite-sized content will need to take on more depth and insight.
That's where blogging comes into the picture.
Your blog serves as your content marketing machine that produces empowering content to solve your audience's problems. And through this marketing channel, you can seamlessly embed your product (i.e. book) and services (i.e. new coaching program) so potential buyers and clients view you as the go-to expert.
(To help you further understand this concept, consider how I am using this blog post to teach you about establishing your virtual ministry using your authorship.)
Pillar 6: Your Solution (Product/Service)
As you develop a better understanding of your audience, and you recognize their pain points, it's time to present your solution that helps them meet a specific goal.
Packaging that solution will come in the form of your book and coaching program.
As with any offering, you'll want to develop a system that will help your readers and clients achieve a goal. The idea is to simplify the process, although it can be quite challenging to put that together. (A solid virtual ministry coach can help you master this, however.)
Pillar 7: Your Monetization Strategy
Once you know how you will package your solution, you must now develop the strategy to sell your product and service. This can come in the form of hosting webinars for your audience, constructing more blog posts, and conducting virtual summits.
Generating your first client may seem challenging, and it is once you're launching a new product or service. But the more you contribute to the virtual market, the more people will come to you as the expert to solve their problems.
Pillar 8: Your Network
Your virtual ministry's rise will largely depend on your ability to network effectively with the influencers and key decision makers in your niche.
The more content you produce on a consistent basis, like blog posts or videos, the more you establish credibility and authority on your given topic and message. This inevitably attracts other leaders, who will want to partner with you.
I have seen this play out repeatedly within my virtual ministry over the last four years. My content has been the vehicle I used, which put me in connection with politicians, FOX media personalities, and more.
The connections or networks you build right now will be a crucial element of your success long-term.
Pillar 9: Your System of Operations
Once you have laid the foundation for your virtual ministry, you must then create your system of operations so it runs smoothly.
This includes creating a virtual ministry routine and work schedule; developing your sales funnel to receive ongoing buyers and clients; and much more!
Beloved, now that you have a better idea of what's necessary to take your authorship to the next level, it's time to get to work. And here's how you can advance your training, starting now.
At The Felecia Killings Foundation, we know how vital women are to the Kingdom of God.
We understand their role and position, and we empower them to function fully in their grace so their lives are changed for the better.
But often times, women encounter traumatic hardships that destroy their confidence, self-worth, and future calling. From domestic-violent relationships to sexual assaults, some women struggle to rebuild their lives once they've been violated.
This is not God's purpose for His daughters.
Therefore, at The Foundation, we purpose to help these women transform from the inside out. We empower them to blossom in their calling as they build social, political, and economic empires in this new decade because women are important to the Kingdom.
My Beloved Women's Ministry is a branch of The Foundation's overall virtual work. Since 2019, our platform and our Founder's message have reached 40,000,000+ people online.
And through this network, Felecia helps women experience spiritual, emotional, mental, financial, and physical healing.
Our mission is to deliver spiritual insight and practical development that release healing, deliverance, and economic opportunities to God's daughters.
Led by Coach Felecia Killings, our mothers receive lessons that teach them:
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