 Greetings Beloved,Welcome to a new Empowering Post within the Writerpreneurs Millions Blog Series. Our mission is to deliver first-class educational resources that help you launch your online business or virtual ministry using your authorship. If you are new to this platform, let me introduce myself. I am Felecia Killings, the Founder and CEO of The Foundation. I've worked with new and aspiring Christian Authors, Speakers, and Spiritual Leaders since 2011 as their writing coach and book editor. In 2016, I launched my signature online school, LiyahAmore University, which contains hundreds of lessons that dive deeply into Christian Writerpreneurship. One of our classes focuses exclusively on developing aggressive marketing campaigns that help you bring your message to the masses. And Writerpreneurs Millions is the blog that provides FREE lessons to help you get started. For today's teaching, I want to share 7 ways you can aggressively market your message so you reach millions. There is a way you can do this without paying for ads. By working with what you have right now and leveraging your current connections, you can expand your platform, sell more books, and eventually scale your business or ministry so you become a full-time Christian Writerpreneur. If you apply the following strategies to your work, you will discover how simple it is to reach the masses with the message YahWeh has given you. So, let's get straight into this teaching.  1. Establish Your Online Author's PlatformQuite often, when new authors complete their first book, they are looking for ways to promote their works. Too few, however, think to create their own platform, which serves as their online hub in the market. Before diving into aggressive marketing, every Christian Writerpreneur must establish their Author's Platform. They must create an online home where visitors (readers) can come to receive from them on a continual basis. Inside LiyahAmore University, we teach that an Author's Platform can be one's website or blog. It's the place where we learn about the author, discover more about the books created, and receive access to other resources the author provides. Without an Author's Platform, aggressive marketing proves futile. If you promote yourself to the masses, and the masses have no where to find you, all your promotion is in vain. 2. Employ Influencer MarketingNow that you have an Author's Platform, you can consider different methods for marketing your books and brand. One of the fastest ways to bolster your online presence is to work with influencers in your market. In a previous lesson, I dived deeply into this topic. But to summarize influencer marketing, it is this: Influencer marketing involves outsourcing key leaders in the virtual space who will bring brand awareness to an author's brand. By purchasing sponsored content (i.e. blog posts, social media posts, video content, website ad space), an author can rely on an influencer to promote one's brand and book to a growing audience. If, for example, you have a book that helps churches create more programs for their people, you can connect with an influencer whose platform reaches multiple churches in your area. By hiring them to market your book, you instantly expand your platform without the stress of building your audience one reader at a time. Recently, a few authors and publishing experts purchased my influencer marketing packages to help them get their works before my growing audience. One author's book focused on healthy marriages; and his book fit well within a teaching I did for women who will launch virtual ministries. When your name becomes synonymous with an influencer's brand, you establish more credibility and authority in the online space. And more credibility means more readers and followers in the long run.  3. Employ BloggingWhen working with my premium Beloveds, I tell them that is law for them to creating an engaging blog within their Author Platform. In fact, if you are a writer, blogging is one of the easiest, most cost-efficient methods for promoting your brand. And here's how it works: Blogging allows you to demonstrate your expertise in shorter formats to your audience. Blogging improves a person's presence in the online space. The more content you have on the web (which is associated with your name), the more people come to see your brand as an authority figure in your industry. Consider the various blogs we now have within The Foundation:
As we continue publishing content within these related fields, the "Felecia Killings" brand grows. This inevitably leads to more visitors, more followers, more members, and more premium Beloveds. When you think about blogging, you must see it as a long-term investment. The content you produce on your site today will be useful years later. In addition, you must see blogging as a business strategy and not simply a hobby. Nobody cares about what you ate for dinner, unless you wrote a book about food and healthy eating. Each time you construct a new article, your blog post must meet the needs of your audience while also helping your bottom line. Again, this is a business strategy for your marketing endeavors. And inside LiyahAmore University, we've created numerous lessons that help Christian Writerpreneurs leverage the power of blogging. 4. Employ VloggingIn the same way that blogging helps establish your credibility, so does vlogging. This marketing strategy allows you to use video marketing as a means of delivering quality content to your potential audience. In the same manner in which you employ blogging, you apply the same principles to your vlogging strategy, except you use video presentations to accomplish this. Vlogging is simple and FREE, and you can use platforms like Facebook and YouTube to house your vlog. Let's say you have a book that teaches women how to overcome depression. Your vlog can deliver daily or weekly video presentations that provide some of the content found in your work. This is another strategy we tackle inside the school. 5. Dominate 2-3 Social Media PlatformsSocial media continues to be the giant within the marketing world; each platform brings together millions of minds each day. Because we now have dozens of social media sites, I encourage you to select 2-3 platforms that best suit your brand's needs. For example, if your platform is more professional and caters to the business world, LinkedIn is the place you want to be. If your platform is more playful, colorful, and visual, Instagram is a perfect solution. Once you've identified the right platforms for your brand, you must learn everything there is to know about each one. Study the trends surrounding each platform. Digest the statistics. Use the data to help inform your marketing practices. Most importantly, learn how each audience communicates on each platform. The people who socialize on Twitter will not have the same energy as the people on Facebook or Snapchat. Find your place. Dominate each space. And watch your audience grow. 6. Create Monthly and Annual Online EventsAt some point, your audience will expect to see you appearing online frequently. And a great way to turn those people into buyers is to host online events. Some examples include hosting webinars, online virtual Bible studies, virtual summits, online book talks, and more. Give your audience something to look forward to each month and year, and this will surely increase your platform's presence. 7. Engage in Email MarketingI'll conclude this teaching with a brief discussion about email marketing. For new Christian Writerpreneurs, this may prove to be the most difficult task of them all. Email marketing requires you to have a system of operations in place so you can readily promote your paid products and services to your most loyal audience. When you have an email list, this means readers have given you permission to send them daily content directly to their inbox. This also means these members expect to be sold to, because they know you are a business or ministry. They know finances are necessary to keep your work going. Email marketing is by far one of the most effective ways I've been able to generate income from my existing audience. And as my email list grows, so will my income, because more subscribers mean more buyers. The same principle will apply to your work as well. Bringing It All TogetherI want to add here that while these 7 marketing strategies are the most effective tools for promoting your brand, each one carries complex parts. There is a science involved with each method, and it will take time to master each one. But once you've figured out how to create your marketing system, you will easily reach the masses on autopilot. All of our Bronze Members receive advanced training in each area. And each lesson is specifically tailored to Christian Writerpreneurs. So, if you'd like to receive the full education, I encourage you to enroll in our school today. Now, you may be thinking, Felecia, this is too much work for me to do. I just want to write and publishing books. Please know, I hear you. Aggressive marketing requires a lot of work and diligence. I know this, because I spent the last four years mastering the online space and creating the lessons that will help empower you. But if you find that such efforts are not what you desire, then the solution is to outsource this work to the experts. And within The Felecia Killings Foundation, we have an entire team that will help expand your brand through our platform. We have multiple ways of accomplishing this, which we've outlined on Our Memberships page. And one such method is by securing our influencer marketing services. Read below for more details. And when you're ready to take your marketing efforts to the next level, we are here to make that happen. Felecia Killings | Brand Influencer for Christian WriterpreneursQuite often, new authors look for opportunities to come their way to help bolster sales for their books. When they do not see them, persistent writerpreneurs forge their own opportunities.
But rarely do they consider purchasing opportunities that help them reach their goals. In 2020, I determined to give more Beloveds within my audience the opportunity to share their greatness with my growing network. Through my influencer marketing services, I help writerpreneurs promote their books and brand to a vast audience that continues to grow each year. As a writerpreneur, this strategy delivers multiple benefits to you:
My influencer services include:
In addition, all who purchase our Influencer Marketing Services receive lifetime access to our award-winning, online school, LiyahAmore University. Our program contains hundreds of premium lessons that teach you about aggressive marketing, which you can do on your own. As I shared in the Introduction, today's teaching is a part of one of our new classes. So, if you want to learn more, get connected today. Until next time, Beloved, be blessed. I will share another Empowering Post with you shortly. And as always, let's grow together!
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