Performing Effective Black Outreach: The #1 Strategy that Helps Conservative Candidates and Activists Appeal to Black Women's Conservatism
Black Outreach to Black men proved most successful when we focused on conservatism’s ability to protect their growing economics.
Presenting a message to them based on financial success secured a conservative victory in Georgia, and the same message will secure a conservative victory in 2024 nationwide.
Now that we have solid proof validating our outreach work, it’s time to consider how conservative politics can be sold to Black women.
Often times, when addressing political issues, people question if politics should be tailored to various demographics.
The answer is a resounding yes.
Without question, women view politics differently than men.
And when it comes to Black women, who are often labeled the “backbone” of the Democrat Party, we must consider effective strategies that appeal to Black women who are disenchanted with their traditional Party.
In my recent book, How We Did It, I shared a discussion I had with Sonnie Johnson to analyze what Black women desire most when it comes to politics.
During our chat, she highlighted why Black women are more conservative and moderate in our beliefs; yet despite these value systems, the vast majority of eligible and registered Black female voters align with the Democrat Party.
Sonnie Johnson summarized it like this: Black women will not tolerate the Right’s disrespect towards Black men. But they will follow their Black husbands wherever they go.
In other words, if Black men, whom we consider leaders in our communities, decide to align with conservative politics, conservative Black women will follow. Yes, we trust our men — the ones who are building, providing, and protecting — that much.
After the CCM’s successful political campaign and outreach in Georgia, news outlets highlighted an important shift among Black women. These findings were also added to my newest book:
In a recent CCN article – “Anatomy of a close election: How Americans voted in 2022 vs. 2018: Early exit polls show women and voters of color shifted toward the GOP” – analysts compared the 2018 exit polls with that of 2022. For every political strategist focused on Black Outreach, the following numbers prove significant.
Looking closely, you will see, overall Black women’s support for the Democrat Party dropped 7 points from 2018 to 2022. In comparison, Black men’s support for the Democrat Party dropped 11 points in the same political cycle.
Among the top conservative solutions attracting Black women was school choice, especially homeschooling.
According to recent reports, in early 2020, roughly 3% of Black parents participated in homeschooling. But by Fall 2020, more than 16% reported homeschooling their children.
Given the destruction found in our Progressive schools, one may wonder why more Black parents were not adopting school choice as an option prior to 2020.
The truth: Because Democrats sold Black families lies about school choice or homeschooling, namely:
The list goes on and on.
These Progressive talking points did nothing to solve the problems in these public schools. In fact, many of them exacerbated the issues because Black parents weren't given options to see a better pathway ...
... until the Pandemic hit.
In one of Napoleon Hill's ground-breaking books, Success Through a Positive Mental Attitude, he writes, "Every adversity has the seed of an equivalent or greater benefit for those who have PMA. Sometimes the things that seem to be adversities turn out to be opportunities in disguise."
And without question, the Pandemic provided a "seed of a greater benefit" to Black parents who desperately wanted better options for their children.
While being forced to embrace homeschool training or online learning, many parents discovered newfound confidence to deliver to their children what they wanted from their Progressive schools.
As a result: 16% of Black families now know the power of homeschooling.
And within The Conscious Conservative Movement, we want to see these numbers increase as we put together our plans to use school choice as a method to bridge the gap between Black voters and Conservatives.
In 2024, as we continue our effective Black Outreach efforts in Georgia, we will aggressively sell school choice as an option to Black mothers who want better options for their children.
Our outreach efforts will include training sessions that help Black parents establish group homeschool programs; in addition, we will teach Black parents how to practice group economics to secure funding to finance these educational ventures.
Providing access to these communities is the key to increasing the conservative tent. And as my CCM team and I make strides to bridge this gap, we will share our results with you so you implement the same strategies in your areas.
In this next segment, I want to teach you about the rise in Black Homeschooling in America. As more Black Families seek better educational options for their children, it's incumbent upon Conservative Leaders to make in roads with them based on school choice.
It was 2012.
After a 10-month-long pregnancy, I found myself wondering which direction I’d take as a new mother.
Do I secure a new job working outside the home?
Do I return to the public school sector and resume my educational career?
Do I leave my new daughter’s education in the hands of another teacher, who may or may not foster her intellect?
How do I navigate this world of parenting and how will I ensure my child has the best training given my current financial status?
These questions — and others — plagued my mind months prior to giving birth to my child. But once she was born, I knew I had to decide immediately my next course of action.
A couple months after giving birth, I decided no other educator would give my tiny human the kind of training I could provide her. No other human would invest in her intellect the way I could.
As such, I made the choice to homeschool my girl while developing a new career using the virtual market. And I have not looked back.
It’s been 10 years since I first made that crucial education decision, and it has been one of the best choices for my tiny social empire.
I am not alone in this thinking either, for homeschooling over the last few years has become a top choice for Black parents nationwide.
According to data from the US Census Bureau’s Household Pulse Survey, there was a dramatic rise [in homeschooling] after the start of the pandemic from an estimated 5.4% of school-aged children homeschooling in spring 2020 to 11.1% the following school year. The number of Black families increased more than five times over – from 3.3% to 16.1% – a bigger jump than any other racial group. (Source)
Prior to the Pandemic, most Black parents saw homeschooling as a viable option for mostly wealthy families.
Progressive talking points further alienated Black parents from the homeschool wonderland by suggesting it was “a part of White Supremacy.”
Here’s one example to prove my point:
On Friday, MSNBC shared a tweet claiming that homeschooling is being driven by “the insidious racism of the American religious right.” While Anthea Butler, the opinion columnist who wrote the article referenced by the tweet, never used that specific phrase, her piece implies that homeschooling is a strategy used by white, evangelical parents to destroy public schooling and uphold racial segregation. (Source)
Butler’s comments extended further into the abyss of lunacy:
It should come as no surprise that evangelicals, fundamentalists and other religious conservatives have fought against public education since the U.S. Supreme Court’s 1954 decision in Brown v. Board of Education. The prospect of integrated schools led to the creation of many “segregation academies,” private schools designed to keep African American children and undesirable immigrant groups away from white children. But there was another, more insidious way to circumvent integration: homeschooling.
The challenge with Progressives is they are not always wrong in the history they reveal. They often provide accurate data to prove their statements correct.
However, their racial analysis and conclusions lose credibility when juxtaposed with Black Conservative Thought.
You see, Progressives like Butler believe public education solves problems for Black youth. And any attempt to “defund” the public school system will result in a wider gap between Black and White students.
However, the data simply do not match their analysis.
In a recent article published by Robert Cherry, an American Enterprise Institute affiliate and author of the forthcoming book, The State of the Black Family, he argues:
The dominant response to the recently-released NAEP Report Card on 4th and 8th grade proficiency scores has been to focus on the adverse effects of school closures: declining competencies, particularly for the lowest performing students. What is buried in the report is the continued alarmingly low black student scores on both reading and math sections and their inability to close the racial gap as they move from the 4th to 8th grade.
Upon further study, Cherry’s analysis points to the dysfunction within the Black family and “gun culture” in these Black communities as the source for these educational problems. But his interpretation is equally flawed considering new data prove Black families are far more in tact than previously known.
Black families are no more dysfunctional than White families. In fact, according to Pew Research (2023):
Crimes in our Black neighborhoods can be directly traced back to lack of educational and economic opportunities. Couple that with Progressives’ push to lower academic standards for Black children, we see why a new, more empowering solution is necessary.
Enter Black Homeschooling.
For clarity purposes, here is our working definition of the term.
Black Homeschooling is the localized development of an empowering, specialized educational program for Black children, Black educators, and Black parents. Black Homeschooling teaches children how to foster Black Excellence in the social, political, and economic spheres. Black Families who adopt homeschooling as an educational choice practice autonomy from a Progressive educational system that often stifles Black students’ emotional, intellectual, spiritual, physical, and financial well-being. In essence, Black Homeschooling embraces the unique qualities found in the Black American Experience while delivering wholesome, holistic curricula that prepare Black youth for real-world experience and success. - Coach Felecia Killings, author of Black Homeschooling: The Conscious Black Conservative Response to an Overtly Racist Progressive System (2024)
Across the country, more and more Black Homeschool Families are giving credence to what can best be described as an authentic, grassroots Black Education Movement.
Organizations like the National Black Home Educators seek to provide Black parents the support and resources needed to launch their own local homeschool programs.
According to their site, “The goal of this organization is ultimately to see strong families with healthy parent-child relationships. We believe that every child deserves a world class education. This organization believes that these goals can be achieved through parent directed education. We are bringing the rich heritage of the Black experience to the homeschooling community worldwide.”
Black Homeschooling is the #1 winning strategy when it comes to marketing authentic conservatism to Black women moving forward. Not only will this empowering message draw more attention to conservative politics, but as more Republican states adopt Universal School Choice, we will witness more parents aligning with a Party that will ensure their homeschool programs have adequate and equitable funding.
As Black America continues making strides to improve her communities, a conservative political presence is required to protect what they build.
At the same time, as more Black men align with these politics, Black women will consider how these same policies will enhance the well-being of their children.
This is how The Conscious Conservative Movement will show up this next round. This is how we build the Conservative Alliance. This is how we break the back of Progressivism so our nation thrives.
And this is how we win.
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