How to Build a Movement Around Your Thought Leadership and Scale Your Platform to National Heights5/4/2024  Back in early 2016, the Holy Spirit asked, "Felecia, where is your message?" This was one of His rhetorical questions to me, much like when God asked Adam, "Where are you?" Naturally, the Holy Spirit knew the message I would bring. But I needed to search Him deeply to learn more about the message He wanted me to deliver. After spending time with Him, I realized my national platform would focus on two elements: revival and reformation. To this day, I preach this basic message, showing how we will experience both elements in our social, political, and economic spaces when we learn to do things God's way. Years later, this empowering Kingdom message has generated billions of impressions. My current online audience sits around 40,000+ people. And God has opened doors for me to impact millions of people through conservative media. All this is the result of employing an effective marketing tool that garners the masses around a simple, yet powerful message. That tool: creating a national movement. And in this lesson, I want to teach you how to get started in launching your own. When it comes to my message, I am crystal clear. I do not preach anything other than these key elements. I know my lane and my calling; and I function fully in them. And you must do the same. How often have you been asked by the Holy Spirit, "What is your message?" Perhaps He didn't ask you as bluntly as He did me, but surely He has tugged at your heart about a matter. Surely, He has given you a "burden" for one area in life. Have you taken time to truly understand this calling? Do you know your purpose and why you are here at this time? Is your spirit quickened to Him so that when He releases your message, you will obey His instructions? When you know the exact message you are called to deliver, everything about your leadership platform and movement falls into alignment:
Everything you build -- including a national movement -- will center on the empowering message the Holy Spirit wants you to share. Now, quite often, people question whether or not they can hear the Holy Spirit. They often doubt His prodding, even though He is quite near. If you're one such person, I will show you how you can hear Him for yourself. Firstly, understand the Holy Spirit is creative in His communication. For me, He grants dreams or visions. At times, I can hear Him audibly. At other times, He will deliver a message to a person who doesn't know me, just to prove He is not far from me. But the Holy Spirit may also talk to you in ways you can understand. For example, He may give you a message through your spouse or children. He may release a creative idea to you that helps solve a societal problem. He may open a door for you to move elsewhere just so you can plant your message in the right soil. The Holy Spirit is ever creative. And if you will take the time to know Him, He will convey to you the message you are called to release. And from there, you can take the next steps to help launch your national work. Finding Your VoiceWhenever working with new leaders as their business, ministry, or political coach, I teach them about creating an online brand voice that reflects their message. In the online business space, there are at least 5 brand voice types from which to choose; and each one typically reflects a person's characteristics:
On my platform, the Prophet and Professor voices are STRONG! (Follow me in Twitter Class to see what I mean.) When it comes to solutions, I punch hard to awaken Conservatives out of their stupor. And when it comes to actionable strategies, I use the Professor voice to bring clarity and insight. Both voices reflect who I am in the Kingdom and the professional work I performed as a teacher. As Beloveds have to come realize, my voice represents my personality. At times, I have to deliver "strong meat" or a prophetic word. At other times, I have to deliver that "spoonful of sugar to make the medicine go down." And this works for my platform. I am true to myself and my Beloved audience. My authenticity breeds increase. And that's the message I want to give you right now. Your voice must be true in the online space. People will receive the message based on how you convey it (your voice type) and whether that voice is authentic. For example, while the prophetic voice works for my platform, it may not be right for yours. Don't try to replicate another leader's message or voice, because the fake burns in these online fires. But the real ones are refined by this fire. Your message and voice are unique to your experience and what YOU have to offer the masses. As such, you must remain authentic if you desire to make a movement happen. Finding Your Target AudienceWhen I first launched my national platform in 2016, I knew I had a message that God's people needed to hear. As such, I knew my audience would consist of Christians. But over the years, my audience has included people from all walks of faith, but particularly those affiliated with the Conservative Movement. Whenever I produce content, I keep this audience in mind. I know our lingo. I know our values. I know our principles. I simply inject the Kingdom message in this space so lives are changed for the better. As you think about your God-focused message, you must also consider the people you are called to empower. For example, does your message resonate with women? Is it appropriate for children? Are you trying to help single mothers or married couples? Knowing your target audience helps you craft content (blog posts, podcasts, books, videos, etc.) that specifically relates to YOUR people. And when you have the people's attention, this makes way for a movement. Finding the Right Social Media PlatformThe virtual space is a crowded one. When entering it, you should first determine where you want to proclaim your message and movement. Social media provides the ideal "fishing ground" to deliver that word. But choosing the right platform is crucial. When I launched my virtual ministry in 2016, I used Facebook to get started. This platform provides numerous features that are ideal for content creators. And here is where I tested the waters before bringing my movement to Twitter. Facebook also worked for me because my target audience included young adults and middle-aged ones. When I wanted more intimate settings for engagements, I created different groups that spoke to the various categories in my virtual ministry. But it wasn't until I took to Twitter, that's when my voice and movement were amplified. On this platform, time is everything. People are consuming thousands of tweets (or thoughts) each day. As my content reached other voices in the conservative space, I made connections with politicians, political activists, influencers, millionaires, and more! Within a 12-month span, my Twitter audience grew from 300 followers to 9,000+. And today, my "Twitter Class" is well known in the Twittersphere for delivering highly-engaging content. As you consider where you want to launch your movement, think about the atmosphere on each platform. For example, do you want your movement members to be professionals? If so, go to LinkedIn and begin preaching your message there. Do you want to reach today's youth? If so, hop on Tik Tok where it's easy to go viral with a 2-minute creative video. Do you want to empower people in the political space? If so, Twitter is the place. What you will discover is the more you produce content on your chosen platform, the more people will latch to your movement and its message. Building Momentum Around Your Movement and Remaining Loyal to Its PurposeAs your voice, your message, and your story reach the ideal audience, you will quickly discover how easy it is to grow a movement. And as you increase, always remember to stay loyal to the One who called you and to His purpose. Too often, when people reach their heights, they forget the Lord. They ignore the Holy Spirit's voice when He has something to share with the people. Do not be that person. In this new decade, we are learning to keep our eyes and ears focused on the Kingdom, proclaiming its Good News to the nation. So, when you feel discouraged at times, or when you feel people pulling you from your purpose, remember the One who called you. Go back to the moment when He asked you, "What is your message?" Stay loyal to Him and His Kingdom, and everything you need and desire will be added to you. In Conclusion ...Thought leadership is a powerful method for elevating your platform and bringing your message to millions of people nationwide. But to be most effective, you will need proper training from an expert coach who has delivered the kind of results you desire. Beloved, in this new era, I want to teach you how to tap into your God-given abilities so you thrive as one of His leaders in the earth. Whether your vision focuses on the social, political, or economic spheres, you can fulfill God's calling on your life when you have the right spiritual and practical training to make it a reality. Today, I invite you to join our growing rank of leaders who are learning to do things God's way so we get His results. Your training is crucial to this development, and at The Felecia Killings Foundation, we've crafted a dynamic leadership program and event just for you. Register for Our Bi-Annual CCM Leadership Convention | Build Your Thought Leadership in the Social, Political, or Economic Sphere  Join Coach Felecia Killings and her guest speakers for our annual 3-day event hosted in Atlanta, GA.
Sponsored by The Felecia Killings Foundation, The CCM Leadership Convention will help rising leaders like you establish powerful thought leadership in the social, political, and economic spheres. During our intensive training, you will learn key principles that will help you bring your ideas to the national forefront. Event topics include:
Don't miss this exciting time to receive our in-person training. Our Convention Schedule Day 1 — Establishing Powerful Thought Leadership in the Social, Political, or Economic Spheres
Day 2 — Packaging Your Thought Leadership in Books
Day 3 — Packaging Your Thought Leadership in Online Courses and Coaching Programs
Register Today!
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The Felecia Killings Foundation is a Conscious Conservative think tank and leadership organization. Through our research, publications, and outreach, we teach rising leaders how to activate their thought leadership in the social, political, and economic spheres.
The Conscious Conservative Movement is a branch of our organization, which helps bridge the gap between conservative politics and Black voters. Through our national work, we teach Black Americans how to access the Republican apparatus while also selling principled-based Conservative candidates who will serve on their behalf at the local, state, and federal level.
Donations to The Felecia Killings Foundation and The Conscious Conservative Movement help sponsor our research, publications, and online community workshops.
Each year, our research team engages in evangelistic efforts to develop qualitative articles based on the needs of diverse Black voters. Our research focuses on school choice, homeschooling, marriage, family, entrepreneurship, faith, and effective communication strategies for conservative evangelism.
We compile our findings in annual publications (The Conscious Conservative Collection) that help inform Conservative Leaders on how best to make political inroads with Black voters.
Our publications then serve as marketing tools that help our CCM Leaders deliver FREE online community workshops that teach Black voters how to access conservative politics that protect what they build.
The Felecia Killings Foundation, in compliance with regulations, functions as a for-profit organization that allows us the freedom to fulfill our God-given vision and mission. A significant portion of all profits covers salaries, research, publication fees, travel, online and offline outreach, and more. As a token of our appreciation for your financial support, you will receive new rewards as a Beloved Giver.
The Conscious Conservative Movement is a branch of our organization, which helps bridge the gap between conservative politics and Black voters. Through our national work, we teach Black Americans how to access the Republican apparatus while also selling principled-based Conservative candidates who will serve on their behalf at the local, state, and federal level.
Donations to The Felecia Killings Foundation and The Conscious Conservative Movement help sponsor our research, publications, and online community workshops.
Each year, our research team engages in evangelistic efforts to develop qualitative articles based on the needs of diverse Black voters. Our research focuses on school choice, homeschooling, marriage, family, entrepreneurship, faith, and effective communication strategies for conservative evangelism.
We compile our findings in annual publications (The Conscious Conservative Collection) that help inform Conservative Leaders on how best to make political inroads with Black voters.
Our publications then serve as marketing tools that help our CCM Leaders deliver FREE online community workshops that teach Black voters how to access conservative politics that protect what they build.
The Felecia Killings Foundation, in compliance with regulations, functions as a for-profit organization that allows us the freedom to fulfill our God-given vision and mission. A significant portion of all profits covers salaries, research, publication fees, travel, online and offline outreach, and more. As a token of our appreciation for your financial support, you will receive new rewards as a Beloved Giver.
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